According to big data analysis in June 2020 of girl group brand reputation, TWICE topped the list, followed by Oh My Gi...
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According to big data analysis in June 2020 of girl group brand reputation, TWICE topped the list, followed by Oh My Girl and BLACKPINK.
To analyze big data for girl group brand reputation, the Korea Research Institute analyzed 65,141,220 big data collected from May 12 to June 13 and measured the brand reputation index with participation index, media index, communication index and community index. Compared to April 2020, where there was 66,732,819 big data, the figure fell 2.39 percent.
The Brand Reputation Index is an index created through brand big data analysis based on the fact that consumers' online habits have a great impact on consumption. The index can measure the positive and negative assessment of girl groups, media interest, and consumers' interest and communication volume.
The female idol group brand reputation rankings for June is as follow:
1. TWICE
2. Oh My Girl
3. BLACKPINK
4. IZ*ONE
5. GFRIEND
6. RED VELVET
7. (G)I-DLE
8. SNSD
9. MAMAMOO
10. LOONA
11. WJSN
12. LOVELYZ
13. APINK
14. APRIL
15. CIGNATURE
16. ITZY
17. AOA
18. GWSN
19. F(X)
20. DREAMCATCHER
At the first place, TWICE (Sana, Dahyun, Chaeyoung, Tzuyu, Nayeon, Momo, Mina, Jeongyeon, and Jihyo) was analyzed to have a brand reputation index of 5,328,644, with the Participation Index of 895,084, Media Index of 2,016,896, Communication Index of 1,120,278, and Community Index of 1,296,386. Compared to the brand reputation index of 3,962,624 in May, the figure rose 34.47 percent.
At the second place, OH MY GIRL (Hyojung, Mimi, YooA, Seunghee, Jiho, Binnie, Arin) was found to have a brand reputation index of 5,228,144, with the Participation Index of 509,320, Media Index of 1,702,248, Communication Index of 1,532,835, and Community Index of 1,483,741. Compared to the brand reputation index of 3,962,624 in May, the figure rose 9.61 percent.
At the third place, BLACKPINK (Jisoo, Jennie, Rosé, Lisa) was analyzed to have a brand reputation index of 4,574,999, with the Participation Index of 294,508, Media Index of 1,981,320, Communication Index of 1,104,368 and Community Index of 1,194,803. Compared to the brand reputation index of 4,197,845 in May, the figure rose 8.98 percent.
