According to analysis of big data in May 2020, the Male Idol Group Brand Reputation Ranking was announced with BTS at N...
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According to analysis of big data in May 2020, the Male Idol Group Brand Reputation Ranking was announced with BTS at No.1, followed by ASTRO at No.2 and EXO at No.3.
The Korea Institute of Corporate Reputation collected 42,574,497 big data from April 9, 2020 to May 9, 2020, and measured Participation Index, Media Index, Communication Index, and Community Index for male idol group brands through consumer behavior analysis. Compared with 49,378,619 big data in April, the figure in May shrank 13.78%.
The brand reputation index is an indicator created through big data analysis, finding that consumers' online habits have a significant impact on brand consumption. The male idol group brand reputation analysis can measure the positive assessments, media interest levels, consumers' interest and communication volume of boy groups. It included an analysis from 100 brand reputation editors.
The brand reputation ranking for male idol group in May is as follow:
- BTS
- ASTRO
- EXO
- NCT
- WINNER
- SEVENTEEN
- SUPER JUNIOR
- SHINEE
- MONSTA X
- GOT7
- NU'EST
- INFINITE
- THE BOYZ
- PENTAGON
- BIG BANG
- TVXQ
- BTOB
- TXT
- ONEUS
- SF9.
At the first place, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) has a brand reputation index of 8,802,820, with the Participation Index of 2,524,192 Media Index of 1,809,696, Communication Index of 2,366,419, and Community Index of 2,102,513. Compared with the brand reputation index of 11,744,497 last month, it fell 25.05%.
At the second place, ASTRO (MJ, JinJin, Cha Eunwoo, Moonbin, Rocky, Sanha) has a brand reputation index of 2,836,195, with the Participation Index of 224,752, Media Index of 797,344, Communication Index of 1,118,841, and Community Index of 695,259. Compared with the brand reputation index of 992,693 in April, the figure rose 185.71%.
For the third place, EXO (Suho, Xiumin, Lay, Baekhyun, Chen, Chanyeol, D.O., Kai, Sehun) was analyzed with the brand reputation index of 2,748,905, with the Participation Index of 298,672, Media Index of 602,848, Communication Index of 1317,405, and Community Index of 529,980. Compared with the brand reputation index of 3,625,325, in April, the figure fell 24.17%.
The Korea Institute of Corporate Reputation (http://www.rekorea.net) announces the amount of changes in the brand reputation index by measuring the domestic brand reputation index every month.
