Jennie from girl group BLACKPINK has scored another huge commercial. This time, it's the soju 'Chum-Churum' from Lotte Chilsung Beverage.
- BLACKPINK Rosé and Jennie give patrons an unexpected mini-concert with a Memorable Karaoke Session at a Restaurant in Paris
- Park Bo Gum, BTS V, BLACKPINK Lisa Snap Star-Studded Photos Together In France
- HYBE And YG Briefly Comment Regarding Video Of V And Jennie In Paris
Lotte Chilsung Beverage announced on February 2 that they have selected BLACKPINK Jennie as the new model to represent their soju (liquor) product 'Chum-Churum'. Being a soju model is considered a proof of an celebrity's huge popularity. Until now, 'Chum-Churum' has chosen famous models such as Lee Hyori, Shin Min Ah, and Suzy.
Jennie was loved by a lot of people for her various charms. She topped the girl group member brand reputation rankings for many months and was active with BLACKPINK's first full-length album. In addition, she is expected to create a powerful synergy with 'Chum-Churum' as they have recently heralded multiple activities through YouTube, where Jennie is the second most subscribed K-Pop female idol.
An official from Lotte Chilsung Beverage said, "We will soon launch a new advertising campaign for 'Chum-Churum' with model Jennie."
