These are considered the 7 most popular and attractive names for the advertising industry in South Korea in the year of 2020.
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One of the ways to prove a star's influence in South Korea is by looking at the number of brands which choose that person as their advertising model during a given period of time. Most celebrities have a few CFs (commercial films) per year, but having 5 or more is another story. Having that many CFs means they must be truly popular to the South Korean public and have a good image. In addition, the brands want them to promote their products in a familiar way without lowering the value of those products.
Recently, Knet made a list of the 7 celebrities with the most CFs in 2020. Let's take a look.
Note: This is based on Knet's opinions. The eact number may be slightly different.
No.1: Male trot singer Lim Young Woong
Number of CFs: 12
No.2: Actor Jung Hae In
Number of CFs: 11
No.3: Chef Baek Jong Won
Number of CFs: 10
No.4: Actor Jo Jung Suk
Number of CFs: 9
Also No.4: K-Pop idol group BTS
Number of CFs: 9
No.5: Actor Park Seo Joon
Number of CFs: 8
Also No.5: Fictional character Pengsoo
Number of CFs: 8
It can be seen that BTS is the only K-Pop idol group on this list. 2020 was a great year for BTS with many advertising contracts. The group participated in the CFs of 9 brands including Samsung, Hyundai, FILA, Bodyfriend, Baskin Robbins, Chilsung Cider, Lotte Duty Free, Lemona and Seoul tourism.
Some comments from Knet about the list of 7 most popular celebrities for the South Korean advertising industry in 2020:
- If you turn on the TV, you will see Lim Young Woong and Jo Jung Suk in a lot of CFs!
- Pengsoo the penguin is amazing!!
- Jung Hae In is in a lot of advertisement, I like his face!
- Hahaha ~ Including Pengsoo! I really like Pengsoo!!
- I love the Samsung and Hyundai CFs featuring BTS.
- Turn on the TV and you'll see Jung Hae In and Jo Jung Suk all the time!
- The interesting thing here is that the fictional character Pengsoo is more popular than many other celebs!
- I thought there would be IU on this list!
