February Variety Star Brand Reputation Rankings Announced
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from January 4 to February 4.
Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 3,785,310, marking a 14.52 percent increase in his score since January. High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “DdeunDdeun,” and “crisis theory,” while his highest-ranking related terms included “talk,” “transform,” and “appear on.” The star’s positivity-negativity analysis also revealed a score of 84.70 percent positive reactions.
Meanwhile, Shin Dong Yup rose to second place for February with a brand reputation index of 2,028,905.
Finally, Kim Jong Kook took third place with a brand reputation index of 1,932,445, marking a modest 3.16 percent rise in his score since last month.
Check out the top 30 for this month below!
- Yoo Jae Suk
- Shin Dong Yup
- Kim Jong Kook
- Kim Gura
- Lee Sang Min
- Park Myung Soo
- Lee Kyung Kyu
- Jun Hyun Moo
- Kang Ho Dong
- Seo Jang Hoon
- Kim Jong Min
- Kim Min Kyung
- HaHa
- Kim Shin Young
- Kim Joon Ho
- Song Ji Hyo
- Super Junior’s Kim Heechul
- Lee Kwang Soo
- Park Na Rae
- Ahn Jung Hwan
- Lee Dong Gook
- Kim Dong Hyun
- Ahn Young Mi
- Park Mi Sun
- Kim Sung Joo
- Hong Hyun Hee
- Cha Tae Hyun
- Tak Jae Hoon
- Jung Hyung Don
- Kim Sook
Source: Soompi