With the immense popularity of K-pop globally, K-pop idols are more frequently chosen to represent luxury brands thanks to the influence they have on fans all across the world.
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Starting with G-Dragon, who became the first Korean male ambassador for Chanel, many idols have been chosen as global ambassadors based on their individual style that suits the brand.
BLACKPINK members each represent different brands, such as Chanel, Dior, Celine, and Saint Laurent. Even the newest girl group NewJeans members each have already been selected to represent luxury brands such as Burberry, Dior, Chanel, Louis Vuitton, and Gucci.
Likewise, many idols have been selected as ambassadors and are seen attending fashion week events. However, members of aespa, which is a girl group that is seen as the top of the 4th generation, have not been individually selected as ambassadors.
Of course, aespa as a group has been selected to represent Givenchy and the jewelry brand Chopard, but the members have not been selected individually. This has caused many fans to wonder why.
According to Issuefeed, it is seen as one of SM Entertainment's principles to limit individual activities when promoting in a group. Also, aespa members have also shared in the past during a radio show that they would rather be chosen as a group ambassador than individual ambassadors.
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Hopefully, the girls will be able to represent brands of their own since each member has various charms that are worthy of representing the world's most luxurious brands.