Top Korean Stars Entering The Brand Reputation Rankings

The result of big data analysis of Star Brand reputation in September 2021 announced the top 30 stars who made it to their list.

K-pop Stars made it to Star Brand Rankings for September

The Korea Corporate Reputation Research Institute measures 186,566,328 star brand big data that was done from August 21, 2021, until September 21, 2021, to measure the participation, media, communication, and community indexes for star brands with the help of consumer behavior analysis.

Compared with the 177,789,387 star brand data last August, the data increased by 5.53% this month.

The star brand reputation index is created through big brand data analysis by finding out which consumers' online habits had a great influence on brand consumption.

Star brand reputation analysis can measure consumer relationships with star brands, positive and negative evaluations, media interest, consumers' interest, and traffic.

The analysis is conducted with consumers via a big data reputation algorithm for the brands that are at the top of brand reputation that was analyzed for entertainers, singers, trot singers, drama actors, movie actors, boy and girl groups, and sportspeople.

The recommendation index was added as a weight in the detailed index of the Star Brand Reputation Index.

BTS, BLACKPINK, IU and other K-Pop idols Ranked in the Top 30

The director of the Korea Corporate Reputation Research Institute, Koo Chang-hwan, stated that as a result of the big data analysis of Star Brand Reputation in September 2021.

BTS ranked first for its brand spreading through different content that is focused on the global fandom. Im Young woong was attracting attention from the media focused on the community. And lastly, BLACKPINK got the third spot for its brand was gaining popularity on different channels, particularly YouTube.

BTS retained their top spot on the list for September. They have a brand reputation index of 10,411,176.

Trot singer Im Young Woong made it to second place with a total index of 9,469,958.

BLACKPINK got the third spot in the rankings with their new brand reputation index of 7,276,683. Moreover, Lisa ranked on her own at No.10.

Then, IU and Lee Chan Won made it to the top five for September by having fourth and fifth places correspondingly.

These are the top 30 stars who made it to the Star Brand Reputations Rankings in September. See if your favorite K-Pop idol is included in the list:

1. BTS