SEVENTEEN And Bang Si Hyuk Win Culture Ambassador Award At LA3C Festival

SEVENTEEN and HYBE chairman Bang Si Hyuk have received the Culture Ambassador Award at the Los Angeles, Capital of Culture & Creativity (LA3C) festival!

On December 9 local time, SEVENTEEN and Bang Si Hyuk were awarded the Building K-ulture Bridges: Culture Ambassador Award at The Hammer Museum in Los Angeles for the LA3C festival.

LA3C is a festival hosted by the Penske Media Corporation, which publishes many representative music media outlets in the United States including Billboard, Rolling Stone, and more. On the first day of the three-day festival, SEVENTEEN and Bang Si Hyuk jointly won the Culture Ambassador Award while being recognized as the bridges between the United States and Korean culture as well as Asian culture.

SEVENTEEN And Bang Si Hyuk Win Culture Ambassador Award At LA3C Festival | Soompi

Chairman Bang Si Hyuk shared, “While simultaneously thinking that this [award] is cheering on the efforts of HYBE, which is presenting various cultural content based on music and artists to fans around the word, I feel a sense of responsibility to work harder to create higher quality music and content.”

SEVENTEEN shared, “This year, we communicated with fans while having our tour concerts across various locations including Seoul, the United States, Canada, Southeast Asia, and Japan over several months. We thoroughly felt that we were becoming one through music regardless of culture and language. As the exchange between different cultures expands, we are happy and proud that SEVENTEEN can also play a role.”