November Boy Group Brand Reputation Rankings Announced

November Boy Group Brand Reputation Rankings Announced
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BTS, Stray Kids, and Seventeen have topped this month's brand value rankings for K-Pop boy groups.

Brand value rankings analyze patterns of brand interactions between brands and consumers online through the tracking of big data. Brand value data allows K-Pop companies to calculate positive or negative brand impressions, media interest, consumer interest, as well as frequencies of interaction.

November Boy Group Brand Reputation Rankings Announced

In order to determine K-Pop boy groups' brand value rankings for November, the Korea Institute of Corporate Reputation analyzed big data of currently promoting boy groups in areas including consumer participation, media activity, communication, community activity, etc. Based on the Institute's analysis, the #1 K-Pop boy group in terms of brand value for this month was BTS, earning a total of 7,925,988 points.

Stray Kids followed behind in second place with 2,893,592 points, while Seventeen took up the third place spot with 2,229,913 points, and EXO came in fourth place with 1,888,710 points.

Here are the top 30 K-Pop boy groups in terms of brand value rankings for November, in order:

  1. BTS
  2. Stray Kids
  3. SEVENTEEN
  4. EXO
  5. THE BOYZ
  6. INFINITE
  7. OMEGA X
  8. TREASURE
  9. MONSTA X
  10. ATEEZ
  11. BTOB
  12. Highlight
  13. WINNER
  14. TXT
  15. Wanna One
  16. NCT
  17. ENHYPEN
  18. SHINee
  19. BIGBANG
  20. ASTRO
  21. Super Junior
  22. ONEUS
  23. SF9
  24. 2PM
  25. TVXQ
  26. PENTAGON
  27. VIXX
  28. Shinhwa
  29. ONF
  30. Block B

Source: Allkpop​​​​​​​