Who Deserves To Be The Representative Face in BLACKPINK ?

Because all four BLACKPINK members are equally famous and shining, netizens argue to find out which girl deserves the “representative face” for the group.

Ever since YG Ent established BLACKPINK, each girl has taken on a separate role, with her own style, no one overlaps with anyone. Rosé is the main vocalist, Jennie is a rapper, Lisa takes care of the choreography and Jisoo is visual. Even netizens have speculated that Miyeon (G) I-DLE left YG Entertainment right before BLACKPINK’s debut because of her appearance and temperament quite similar to Jisoo, while BLACKPINK’s criterion is that everyone has a separate image.

Netizens look for the most prominent member of BLACKPINK

That is why Korean netizens have been arguably arguing about who deserves the most outstanding character BLACKPINK, an indispensable girl in the group. Each BLACKPINK member is the face of a few popular fashion brands, but who deserves to be the most representative for their group?

Although Jisoo, Jennie, Rosé, or Lisa are all famous and have an equal number of fans, equally successful, netizens agree that Jennie is a girl who cannot be absent from the BLACKPINK lineup. In addition to the essential skills of an idol such as good dancing and singing, Jennie owns something that doesn’t just practice: charisma.

Indeed, Jennie is not the girl with the best body or the most beautiful face in the group, but in every appearance, Jennie always stands out and attracts the most. That is thanks to the luxurious and attractive charisma, the impressive sharp eyes, and the top fashion sense. Not to mention that Jennie also has a very diverse transformation, it needs to be sweet, cute, or cold and sharp.

That is why netizens all acknowledge that Jennie is indeed the “brand face” of BLACKPINK, the name that the audience first reminds when they hear about BLACKPINK. In the past, Jennie was criticized a lot when she was favored by the YG company, always wearing the most outstanding outfits of the group.

But now, netizens admit that YG Ent was too wise when choosing Jennie to focus on promoting during the newly debuted BLACKPINK period, which needed a special factor for the audience to notice.

///////

BLACKPINK Jennie to Replace Suzy as The Face of Chum Churum Soju

After four years of being the face of Chum Churum, Suzy is officially handing over the title to BLACKPINK member Jennie. Keep on reading to learn more!

Actress and former Miss A member Suzy is officially passing the baton to BLACKPINK member Jennie as Chum Churum's endorsement model. Suzy has been representing the brand for four years. Known as the "Nation's First Love," Suzy attracted consumers with her elegant and feminine charm. With her classy and clean image, she perfectly complimented the clean taste of Chum Churum's soju.

Suzy's contract with Lotte Liquor and Chum Chur ended back in Nov 2019. Following her departure from the company, Lotte Liquor surprised people with the announcement that the new face of the brand would be BLACKPINK's Jennie!

Jennie definitely exudes a different charm than Suzy. While Suzy had a pure and innocent charm, Jennie is known for her girl crush aura, enchanting people with her feline-like eyes. Jennie is known for amazing duality, being able to switch from cute to sexy within a snap of her fingers.

Along with a change of endorsement models, Chum Churum has lowered their alcohol content from the original 16.9% to 16.5%. The lowered version of Chum Churum began its production in Jan. of this year and will be available for purchase in Feb. This is the first time in a year and two months since the company has made any changes to the brand and its product.

According to Lotte Liquor, the reason they chose to lower the alcohol content of their soju is due to the increased amount of people who are drinking alone at home.

Chum Churum is another brand deal in Jennie's belt. In Jan. 2018, she was named the new model for Chanel Korea Beauty and by Oct. of that same year, she was named the new global ambassador of the French fashion house alongside labelmate G-Dragon of BIGBANG. Jennie was selected as the new face of the brand due to her loyalty to Chanel as well as her trendy image that best suits their image.

In Jan. 2019, South Korean cosmetics brand Hera announced that Jennie was their new model due to her elegant and luxurious image. She represents the brand alongside actress Jun Ji Hyun. Jennie's popularity helped skyrocket the "Red Vibe" lip series, which is often referred to as "Jennie's Lipsticks."

Back in Feb. 2020, Jennie was named the endorsement model of the Samsung Galaxy S20 Aura Red and Blue. The Aura Red phone was dubbed as "Jennie Red" during her time as the production's promotional model.

On June 11, 2020, Lotte Confectionery announced that Jennie would be the newest brand endorser for their newest snack product, "Air Baked." Jennie was selected due to her trendy image that best attracted their target demographic.

Congratulations Jennie on your newest endorsement deal!

Suzy is known as one of the most in-demand endorsers in South Korea and is often dubbed as a "CF Queen" due to the number of endorsements Suzy has done over the years. Her endorsement deals range from cosmetics to clothing, to even sugar! In 2013, Suzy made more than 10 billion won with more than 14 endorsement deals.