May 2023 Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this May ’s brand reputation rankings for individual girl group members!

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The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 635 girl group members, using big data collected from April 21 to May 21.

BLACKPINK’s Jisoo held onto her spot at the top of the list this month with a brand reputation index of 4,674,010 for May. High-ranking phrases in her keyword analysis included “FLOWER,” “YouTube,” and “ambassador,” while her highest-ranking related terms included “lovable,” “pretty,” and “surpass.” Jisoo’s positivity-negativity analysis also revealed a score of 84.02 percent positive reactions.

Girls’ Generation’s Taeyeon came in at a close second after seeing a staggering 149.56 percent increase in her brand reputation index since last month, bringing her total score for May to 4,254,226.

aespa’s Karina took third place in the rankings with a brand reputation index of 2,736,083, marking a 79.65 percent rise in her score since April.

Finally, NewJeans’ Minji and Hanni rounded out the top five for May at fourth and fifth places respectively.

Check out the top 30 for this month below!

1. BLACKPINK’s Jisoo
2. Girls’ Generation’s Taeyeon
3. aespa’s Karina
4. NewJeans’ Minji
5. NewJeans’ Hanni
6. aespa’s Winter
7. LE SSERAFIM’s Kim Chaewon
8. NewJeans’ Haerin
9. BLACKPINK’s Jennie
10. BLACKPINK’s Rosé
11. LE SSERAFIM’s Kazuha
12. LE SSERAFIM’s Huh Yunjin
13. Red Velvet’s Joy
14. NewJeans’ Danielle
15. IVE’s Liz
16. Girls’ Generation’s YoonA
17. BLACKPINK’s Lisa
18. Red Velvet’s Wendy
19. Girls’ Generation’s Sunny
20. LE SSERAFIM’s Hong Eunchae
21. IVE’s An Yu Jin
22. Red Velvet’s Seulgi
23. TWICE’s Nayeon
24. Girls’ Generation’s Seohyun
25. Girls’ Generation’s Yuri
26. IVE’s Jang Won Young
27. IVE’s Gaeul
28. Oh My Girl’s Mimi
29. IVE’s Leeseo
30. Oh My Girl’s Arin

Source: Soompi