May 2023 Girl Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

• June 2023 Singer Brand Reputation Rankings Announced
• June 2023 Girl Group Member Brand Reputation Rankings Announced
• June 2023 Boy Group Member Brand Reputation Rankings Announced

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from April 14 to May 14.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 6,734,798 for May. High-ranking phrases in their keyword analysis included “aircraft,” “concert,” and “Guinness World Record,” while their highest-ranking related terms included “registered,” “release,” and “surpass.” The group’s positivity-negativity analysis also revealed a score of 91.98 percent positive reactions.

IVE took second place in the rankings with a brand reputation index of 5,952,401 marking an 81.31 percent increase in their score since April.

Meanwhile, NewJeans came in third place with a brand reputation index of 4,823,782 for May.

LE SSERAFIM followed at a close fourth with a brand reputation index of 4,327,928, marking a 108.67 percent rise in their score since last month.

Finally, aespa rounded out the top five with a brand reputation index of 3,202,140, marking a 62.74 percent increase in their score since April.

Check out this month’s top 30 below!

1. BLACKPINK
2. IVE
3. NewJeans
4. LE SSERAFIM
5. aespa
6. TWICE
7. (G)I-DLE
8. Apink
9. NMIXX
10. Oh My Girl
11. Girls’ Generation
12. Red Velvet
13. cignature
14. H1-KEY
15. MAMAMOO
16. WJSN
17. fromis_9
18. Girl’s Day
19. Kep1er
20. STAYC
21. Dreamcatcher
22. Billlie
23. EXID
24. ITZY
25. LABOUM
26. LOONA
27. woo!ah!
28. APRIL
29. mimiirose
30. DreamNote

Source: Soompi