May 2023 Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from April 20 to May 20.

BTS’s Jimin held onto his spot at the top of the list this month with a brand reputation index of 5,434,511. High-ranking phrases in his keyword analysis included “Like Crazy,” “OST,” and “ARMY,” while his highest-ranking related terms included “participate,” “release,” and “record.” Jimin’s positivity-negativity analysis also revealed a score of 86.77 percent positive reactions.

May Boy Group Member Brand Reputation Rankings Announced

BTS’s V took second place in the rankings with a brand reputation index of 3,620,208 for May, while Wanna One’s Kang Daniel maintained his position at third place with a brand reputation index of 3,010,114.

EXO’s Baekhyun rose to fourth place with a brand reputation index of 2,484,239, marking a 21.11 percent increase in his score since April.

Finally, BTS’s Jungkook came in at a close fifth with a brand reputation index of 2,387,331, marking a 13.15 percent rise in his score since last month.

Check out the top 30 for this month below!