January Idol Group Brand Reputation Rankings Announced

January Idol Group Brand Reputation Rankings Announced
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The Korean Business Research Institute has revealed this January’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from December 23, 2022 to January 23, 2023.

NewJeans topped this month’s list with a brand reputation index of 9,400,011. High-ranking phrases in the group’s keyword analysis included “OMG,” “Minji,” and “Ditto,” while their highest-ranking related terms included “record,” “surpass,” and “apologize.” NewJeans’ positivity-negativity analysis also revealed a score of 86.05 percent positive reactions.

January Idol Group Brand Reputation Rankings Announced

BTS took second place in the rankings with a brand reputation index of 8,106,573, while BLACKPINK came in third place with an index of 4,865,510.

IVE claimed fourth place with a brand reputation index of 3,878,364, and SEVENTEEN rounded out the top five for January with a total score of 3,266,092.

Check out the top 30 for this month below!

  1. NewJeans
  2. BTS
  3. BLACKPINK
  4. IVE
  5. SEVENTEEN
  6. (G)I-DLE
  7. NCT
  8. Girls’ Generation
  9. BIGBANG
  10. Super Junior
  11. MONSTA X
  12. LE SSERAFIM
  13. EXO
  14. Red Velvet
  15. TWICE
  16. Stray Kids
  17. aespa
  18. THE BOYZ
  19. Oh My Girl
  20. SHINee
  21. BTOB
  22. TXT
  23. ASTRO
  24. NMIXX
  25. VIXX
  26. ENHYPEN
  27. Shinhwa
  28. Highlight
  29. WJSN
  30. Apink

Source: Soompi