How Much These 10 Endorser K-Pop Artists Have Earned For Their Luxury Brands?
Vogue Business writer Kati Chitrakorn recently posted a rundown of the top luxury endorsers in K-Pop and how much they’ve benefitted their brands on her Instagram account, @katicy. According to the data, here’s how many impressions (potential views) and how much earned media value (the estimated monetary value of social media interactions) each artist brought in.
10. Irene (Red Velvet)
In September 2020, Red Velvet’s Irene was announced as one of the new ambassadors for Prada. As of June 2021, she’s accumulated 65 million impressions for the brand and generated an earned media value of $1.98 million USD.
In total, Irene has shared five Instagram posts with Prada, which means each post brought in approximately 13 million impressions and $400,000 USD on average.
Bae Joo-hyun (Korean: 배주현; born March 29, 1991), known professionally as Irene, is a South Korean singer, rapper, and actress. She is the leader of the South Korean girl group Red Velvet and a member of its sub-unit Red Velvet - Irene & Seulgi.
1991–2014: Early life and career beginnings[edit]
Irene was born Bae Joo-hyun on March 29, 1991 in Daegu, South Korea.[1] Her family consists of her parents and a younger sister.[citation needed] She attended Haknam High School in Daegu.[2] She joined SM Entertainment in 2009 and trained for five years.[2]
On December 9, 2013, Irene was one of the second batch of trainees introduced as a member of SM Entertainment's pre-debut training team, SM Rookies, alongside former trainee Lami and now-NCT member Jaehyun.[3] She also appeared in the music video of labelmate Henry Lau's song "1-4-3" several months prior.[4]
Various clips of Irene were released in SM Entertainment's official YouTube channel, one of which included her and Seulgi dancing to "Be Natural", a song originally performed by SM Entertainment's group S.E.S., showcasing their dancing.[5]
On August 1, 2014, Irene made her official debut as a member of Red Velvet, becoming the leader of the group.[6] Since then, Red Velvet has released eleven EPs and two studio albums as well as two reissue albums. They have become regarded as one of the most popular K-pop groups in South Korea and worldwide. In November 2014, Irene appeared in the music video of Kyuhyun's ballad single "규현 '광화문에서 (At Gwanghwamun)".[7]
2015–present: Solo activities and sub-unit[edit]
In September 2015From May 2015 to June 2016, Irene hosted the music show Music Bank with actor Park Bo-gum.[8] They both gained attention for their chemistry as well as singing and hosting skills.[9] The press called them one of the best partnerships in the show's history.[10]
In July 2016, Irene made her acting debut in the web drama Women at a Game Company where she played the female lead.[11] In the same month, Irene was cast in Hello! Our Language, a sitcom that was set on teaching viewers proper Korean, and she played as detective.[12] On October 14, Irene became a host of OnStyle's fashion show Laundry Day. The show premiered on October 22, 2016.[13] In the same month, she became a panelist on the KBS show Trick & True with bandmate Wendy.[14]
In March 2017, Irene partnered with actor Kim Min-jae for the portrayal of two lovers in the MV of Red Velvet's SM Station ID "Would U".[15]
In July 2019, SM Entertainment announced that Irene would be collaborating with South Korean DJ and producer Raiden on the track "The Only", which was released on August 2.[16]
On April 20, 2020, SM confirmed that Irene, alongside member Seulgi, would form Red Velvet's first sub-unit.[17] Red Velvet - Irene & Seulgi debuted on July 6 with the extended play Monster. A short solo performance MV of her, titled Episode 2: IRENE, was also released.[18] She and Seulgi also starred in a spin-off version of their reality show Level Up Project![19] On July 16, 2020, SM confirmed that Irene would be acting in the upcoming film Double Patty, which was to be released later on that year, but it was later postponed to February 2021.[20] She is to play the role of Lee Hyun-Ji, an aspiring anchor.[21][22] Irene also released her own OST, titled "A White Night", for the movie.[23]
9. Aespa
Rookie girl group aespa was named the new face of Givenchy in February 2021, shortly after their debut. As of June 2021, they’ve accumulated 84.1 million impressions for the brand and generated an earned media value of $2.52 million USD.
In total, aespa has shared 13 Instagram posts with Givenchy, which means each post brought in approximately 6.5 million impressions and $200,000 USD on average.
Aespa (Korean: 에스파; RR: eseupa; MR: esŭp'a, commonly stylized in all lowercase or æspa) is a South Korean girl group formed by SM Entertainment. The group consists of Karina, Giselle, Winter and Ningning. The group debuted on November 17, 2020 with the release of their debut single, "Black Mamba".[2][3]
Name[edit]
The group's name, Aespa, is a combination of "ae", composed of the English initials of Avatar and Experience (Avatar X Experience), and the English word "aspect" meaning "two sides", symbolizing "meeting another self and experiencing the new world".[3]
History[edit]
2016–2019: Pre-debut activities[edit]
Ningning was introduced as a member of SM Rookies on September 19, 2016. As part of it, she appeared on the Rookies Princess: Who's the Best? segment of the program My SMT in 2016, and recorded several covers for the Korean animated TV program Shining Star in 2017.[4]
Karina appeared in labelmate Taemin's music video for the song "Want" in February 2019 and performed with him on several music programs in the weeks following.[5][6]
2020–present: Introduction, debut with "Black Mamba", "Forever", and "Next Level"[edit]
On October 26, SM Entertainment announced that it would be debuting a new girl group, the first since Red Velvet in 2014 and the first overall idol group since NCT in 2016.[7][8] The members were revealed individually from October 27 to 30 (in order: Winter, Karina, Ningning, and Giselle) along with the name Aespa.[9] A further explanation about Aespa's concept was offered by SM Entertainment founder Lee Soo-man at the 2020 World Cultural Industry Forum, held online on October 28.[10] A video trailer with all four members was revealed on November 2.[11] On the same day, the agency announced that Aespa will release their debut single "Black Mamba" on November 17.[12] The group made their broadcast debut on KBS2's Music Bank on November 20 where they performed their debut single.[13] The group also reached number one on the K-pop music video charts of China's biggest music-streaming service, QQ Music for three consecutive weeks.[14] On January 17, 2021, Aespa received their first ever music show win for "Black Mamba" on Inkigayo.[15]
On January 29, 2021, SM Entertainment announced Aespa will release a new single titled "Forever", a remake of a single by Yoo Young-jin, released for SM Entertainment's holiday album Winter Vacation in SMTOWN.com in 2000.[16] The single was officially released on February 5, 2021.[17] The song was described as a mid-tempo ballad with an acoustic guitar sound and warm lyrics about promising forever to a loved one.[17]
On May 4, 2021, SM Entertainment announced that Aespa would be making a comeback later that month.[18] Their third single "Next Level", was released on May 17.[19]
8. Chanyeol (EXO)
Alongside Red Velvet’s Irene, Chanyeol was named co-ambassador of Prada in September last year. As of June 2021, he’s accumulated 89.5 million impressions for the brand and generated an earned media value of $2.71 million USD.
In total, Chanyeol has shared 6 Instagram posts with Prada, which means each post brought in approximately 15 million impressions and $450,000 USD on average.
Park Chan-yeol (born November 27, 1992),[1] better known mononymously as Chanyeol, is a South Korean rapper, singer, songwriter, producer, actor and model. He is a member of the South Korean-Chinese boy group Exo, its sub-group Exo-K and sub-unit Exo-SC. Apart from his group's activities, Chanyeol has also starred in various television dramas and movies such as So I Married an Anti-fan (2016), and Secret Queen Makers (2018).
Early life
Park Chanyeol was born in Seoul, South Korea. He attended Hyundai High School in Apgujeong-dong, Seoul. He has a sister named Park Yoo-ra, who is a former announcer at South Korean broadcasting station YTN,[2] and at MBC. Chanyeol was admitted to a private acting institution when he was sixteen years old, where he became good friends with Block B's P.O.[3]
After watching School of Rock in elementary school, Chanyeol became interested in music and he soon began playing the drums.[4] Chanyeol wanted to be a singer after listening to Unconditional Kismet by Yoo Young-jin.[5]
Chanyeol has cited Jason Mraz and Eminem as his biggest influences, though he was a fan of rock bands like Muse, Green Day, Nirvana, and X-Japan in middle school.[6]
Chanyeol became a trainee under SM Entertainment after winning second place in the 2008 Smart Model Contest. While training under S.M., he began to turn his focus towards rapping. Prior to his debut, Chanyeol made cameo appearances in TVXQ's "HaHaHa Song" music video and Girls' Generation's "Genie" music video in 2008 and 2010 respectively.
Career
2012–14: Career beginnings
Chanyeol became the last Exo member to be officially introduced to the public on February 23, 2012.[citation needed] He possesses a baritone singing voice.[7] The group official debuted on April 8 with the extended play Mama. He made a guest appearance in Girls' Generation-TTS's music video for their debut single "Twinkle". In October 2013, Chanyeol joined the cast of SBS' reality TV show Law of the Jungle during its filming in Micronesia.[8] He also composed and recorded an original soundtrack titled "Last Hunter" for the show in 2015 after rejoining the show.[9]
In 2014, Chanyeol wrote the rap for the Korean version of the track "Run" from Exo's second extended play Overdose and was featured in label-mates Henry's second extended play and Zhou Mi's debut EP.[10][11] In May 2014, he became a regular cast member of the first season of SBS' reality TV show Roommate. He left the show in September 2014 due to schedule conflicts.[12]
2015–present: Acting, songwriting and Exo-SC
Chanyeol on stage at Lotte Festival 2016In April 2015, Chanyeol made his big screen debut with a supporting role in the South Korean film Salut d'Amour, which starred Park Geun-hyung and Youn Yuh-jung.[13] He later starred as the male lead alongside actress Moon Ga-young and fellow Exo members in the web-drama Exo Next Door.[14] In June 2015, Chanyeol, along with fellow Exo members Chen and Lay, co-wrote the Korean version of the track "Promise" from Love Me Right, the re-released version of Exo's second studio album.[15] He later wrote the rap for "Lightsaber", Exo's promotional single for Star Wars: The Force Awakens, which was subsequently included in their third extended play Sing for You.[16]
In April 2016, Chanyeol wrote and performed the rap for the song "Confession" from Yesung's debut extended play.[17] In Exo's third studio album Ex'Act, which was released in May 2016, he co-wrote the lyrics for the track "Heaven".[18] In June 2016, Chanyeol starred alongside Yuan Shanshan and label-mate Seohyun in the South Korean-Chinese film So I Married an Anti-fan. He and Yuan Shanshan also recorded a duet titled "I Hate You" as the theme song for the movie.[19] In October 2016, Chanyeol and American R&B singer Tinashe were featured in American hip hop group Far East Movement and American electronic musician Marshmello's song "Freal Luv".[20][21] In December 2016, Chanyeol and South Korean singer Punch collaborated on an original soundtrack titled "Stay With Me" for tvN's drama Guardian: The Lonely and Great God.[22] The song reached number three on South Korea's Gaon Digital Chart.
In January 2017, Chanyeol played a supporting role in MBC's drama Missing 9.[23] In February 2017, it was reported that he had allegedly registered himself as a music producer under the pen name "LOEY" with the Korea Music Copyright Association.[24] Later in February, Chanyeol collaborated with South Korean singer Junggigo on a duet titled "Let Me Love You".[25]
In May 2018, it was announced that Chanyeol would be playing the supporting role of Jung Se-joo, Hee-joo's younger brother in tvN's drama Memories of the Alhambra.[26]
On September 14, 2018, Chanyeol with fellow Exo member Sehun released a collaborative single, "We Young", for SM Station X 0.[27]
On April 25, 2019, he released his first solo song "SSFW" through SM Station.[28] On June 28, it was confirmed that Chanyeol along with his fellow Exo member Sehun would debut as the group's second official sub-unit Exo-SC, and they released their first EP What a Life on July 22, 2019.[29][30]
In 2021, he appeared in musical road film The Box, a jukebox musical containing familiar popular songs from world music as; Coldplay, Billie Eilish, and Pharrell Williams in the backdrop of South Korean locales.[31]
Personal life
Along with fellow Exo members Suho and Baekhyun, Chanyeol attends Kyung Hee Cyber University and takes online classes for Culture and Arts Department of Business Administration.[32] Chanyeol is currently attending a graduate school at Inha University where he's taking an interior designing course.[33][needs update]
As of March 29 2021, Chanyeol has enlisted for compulsory military service.
7. G-Dragon
G-Dragon official became a Chanel ambassador all the way back in 2017. Between January 2020 and June 2021, he accumulated 164 million impressions for the brand and generated an earned media value of $4.92 million USD.
In total, G-Dragon has shared 14 Instagram posts with Chanel, which means each post brought in approximately 12 million impressions and $350,000 USD on average.
Kwon Ji-yong (Korean: 권지용; born August 18, 1988),[2] also known by his stage name G-Dragon, is a South Korean rapper, singer-songwriter, record producer, entrepreneur and fashion designer, known as the "King of K-pop".[3][4][5][6] Kwon officially debuted in 2006, as the leader of the South Korean group, Big Bang, which went on to become one of the best-selling boy bands in the world.[7]
His first solo album Heartbreaker and its title track of the same name, released in 2009, were commercially successful, becoming the best-selling album by a Korean soloist at the time and earning him Album of the Year at the 2009 Mnet Asian Music Awards. G-Dragon collaborated with Big Bang bandmate T.O.P to release the album GD & TOP in 2010. His first EP One of a Kind (2012), was critically acclaimed and had three singles: "One of a Kind", "Crayon", and the chart-topper "That XX". The EP earned Record of the Year at the 2013 Seoul Music Awards. In 2013, he embarked on his first worldwide tour as a solo artist, making him the first Korean soloist to tour Japanese dome arenas.[8] G-Dragon was awarded Artist of the Year at the 2013 Mnet Asian Music Awards following the success of his second album Coup d'Etat (2013). His 2017 EP, Kwon Ji Yong, yielded the number one single "Untitled, 2014", and the supporting concert tour Act III: M.O.T.T.E became the largest tour ever conducted by a Korean soloist.[9]
Widely recognized for his influence on youth culture, fashion trends, and music in South Korea,[10] G-Dragon was named by Forbes in 2016 as the most influential person under 30 in Asia's entertainment and sports.[11] G-Dragon has written or co-written 23 number one songs on the Gaon Digital Chart (equivalent to the Billboard Hot 100), most of which he has also co-produced.[12][13]
6. Kai (EXO)
In September 2019, EXO’s Kai became the first ever Korean global ambassador for Gucci. Between January 2020 and June 2021, he accumulated 349 million impressions for the brand and generated an earned media value of $10.5 million USD.
Kim Jong-in (Korean: 김종인; born January 14, 1994), better known as Kai (Korean: 카이), is a South Korean singer, model, actor, and dancer. He is a member of the South Korean-Chinese boy group Exo, its sub unit Exo-K, and South Korean supergroup SuperM. He debuted as a soloist in November 2020 with the release of his extended-play, Kai (开). Apart from his musical career, Kai has also starred in various television dramas such as Choco Bank (2016), Andante (2017), and Spring Has Come (2018). Kai is widely considered to be one of the best dancers of South Korea and K-pop.[2]
5. Rosé (BLACKPINK)
BLACKPINK Rosé’s latest luxury brand endorsement came in April 2021 when she was official named the new global ambassador for Tiffany & Co. As of June 2021, she’s accumulated 578 million impressions for the brand and generated an earned media value of $17.4 million USD.
In total, Rosé has shared 16 Instagram posts with Tiffany & Co, which means each post brought in approximately 36 million impressions and $1.1 million USD on average.
Roseanne Park (born 11 February 1997), better known by the mononym Rosé (Korean: 로제), is a Korean-New Zealand singer and dancer[3][4] based in South Korea.[1] Born in New Zealand and raised in Australia, Rosé signed with South Korean label YG Entertainment following an audition in 2012, training there for four years. She made her debut as a vocalist in the girl group Blackpink in August 2016 and made her solo debut with her single album R in March 2021. She holds two Guinness World Records: of being the first artist to reach number one on Billboard Global 200 as a soloist and as part of a group, and for having the most-viewed YouTube music video in 24 hours by a K-pop soloist.[5]
4. Jennie (Chanel)
BLACKPINK’s Jennie has been working with Chanel as their muse and ambassador since early 2018. Between January 2020 and June 2021, she accumulated 944 million impressions for the brand and generated an earned media value of $28.4 million USD.
In total, Jennie has shared 27 Instagram posts with Chanel, which means each post brought in approximately 35 million impressions and $1.05 million USD on average.
Jennie Kim (Korean: 김제니; born January 16, 1996), known mononymously as Jennie, is a South Korean singer and rapper. Born and raised in South Korea, Kim studied in New Zealand at the age of eight for five years, before returning to South Korea in 2010. She debuted as a member of the girl group Blackpink under YG Entertainment in August 2016. In November 2018, Jennie made her debut as a solo artist with the single "Solo". The song was a commercial success domestically and internationally, topping both the Gaon Digital Chart and Billboard's World Digital Songs chart.
3. Rosé (BLACKPINK)
Rosé makes this list twice, scoring impressive results as Saint Laurent‘s ambassador since June 2020. As of June 2021, she’s accumulated 1.85 billion impressions for the brand and generated an earned media value of $56 million USD.
In total, Rosé has shared 57 Instagram posts with Saint Laurent, which means each post brought in approximately 32 million impressions and $980,000 USD on average.
Roseanne Park (born 11 February 1997), better known by the mononym Rosé (Korean: 로제), is a Korean-New Zealand singer and dancer[3][4] based in South Korea.[1] Born in New Zealand and raised in Australia, Rosé signed with South Korean label YG Entertainment following an audition in 2012, training there for four years. She made her debut as a vocalist in the girl group Blackpink in August 2016 and made her solo debut with her single album R in March 2021. She holds two Guinness World Records: of being the first artist to reach number one on Billboard Global 200 as a soloist and as part of a group, and for having the most-viewed YouTube music video in 24 hours by a K-pop soloist.[5]
2. Jisoo (BLACKPINK)
As of March 2021, BLACKPINK’s Jisoo has officially been welcomed as the new global brand ambassador for Dior. As of June 2021, she’s accumulated 2.15 billion impressions for the brand and generated an earned media value of $64.8 million USD.
In total, Jisoo has shared 71 Instagram posts with Dior, which means each post brought in approximately 30 million impressions and $910,000 USD on average.
Kim Ji-soo (Korean: 김지수; born January 3, 1995), better known mononymously as Jisoo, is a South Korean singer and actress. She made her debut in August 2016 as a member of the girl group Blackpink under YG Entertainment.
1. Lisa (BLACKPINK)
And the star with the highest brand media earnings is BLACKPINK’s Lisa, who joined Celine as a muse in 2019 and an official global ambassador in September 2020. Between January 2020 and June 2021, she accumulated 2.7 billion impressions for the brand and generated an earned media value of $80.9 million USD.
In total, Lisa has shared 54 Instagram posts with Celine, which means each post brought in approximately 50 million impressions and $1.5 million USD on average.
Lalisa Manoban[2][3][4] (Thai: ลลิษา มโนบาล; born Pranpriya Manoban (Thai: ปราณปรียา มโนบาล); March 27, 1997), better known by the mononym Lisa (Hangul: 리사), is a Thai rapper, singer, and dancer based in South Korea. She is a member of the South Korean girl group Blackpink under YG Entertainment.[5]