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On December 18 KST, the Korean Business Research Institute revealed the brand reputation rankings for individual boy group members this month. From BTS Jin to Jimin, read on to know who made it to December 2021's rankings!
The brand reputation rankings are based on the total reputation index, which includes the analysis of communication, consumer participation, media coverage, and community awareness indexes from the big data collected of 703 boy groups from November 18 to December 18.
The big data gathered for December is 122,110,011, an increase of 28.67 percent from the big data in November.
BTS Jin is the No. 1 Most Popular Boy Group Member in December
Snagging the top spot and breaking Jimin's 35-month record in the brand reputation rankings for individual boy group members for the month of December is BTS' oldest member, Jin!
According to the Korean Business Research Institute, Jin had garnered a total reputation index of 9,009,081, with a consumer participation of 1,011,758, a communication index of 3,152,966, a media index of 1,215,419, and a community index of 3,628,939.
Compared to Jin's brand reputation index back of 3,184,137 back in November, Jin's index for December saw an increase of 182.94 percent this month.
Jin's highest-ranking related terms are "launch," "congratulate," and "heartwarming," while his highest-ranking phrases for keyword analysis are "Super Tuna," "Instagram," and "Yours."
In terms of Jin's positive-negative ratio analysis, his positive ratio was analyzed to be 89.69 percent.
BTS Jimin, V, Jungkook and 2PM Junho are the Top 5 Most Popular Boy Group Members in November
Dropping a spot for the first time in 35 months is fellow BTS member, Jimin, who ranked at second place in the brand reputation rankings for individual boy group members in December.
Jimin has a total brand reputation index of 8,179,443, with a consumer participation of 1,193,302, a communication index of 2,678,777, a media index of 1,373,714 , and a community index of 2,933,650. Compared to his brand reputation index of 5,169,059 back in November, Jimin's index for this month increased by 58.24 percent.
Landing at third place is another BTS member, V, who has a total brand reputation index of 6,268,086, with a consumer participation of 976,456, a communication index of 1,748,817, a media index of 1,123,211, and a community index of 2,419,601. Compared to his brand reputation index of 3,685,371 back in November, V's index for December increased by 70.08 percent.
Ranking at the fourth spot is BTS' youngest member, Jungkook, who has a total brand reputation index of 5,650,694 for this month. He has a consumer participation of 593,609, a communication index of 2,712,384, a media index of 669,961, and a community index of 1,674,740. This month, Jungkook saw an increase of 99.93 percent compared to his brand reputation index of 2,826,379 in November.
And lastly, in fifth place is 2PM's Junho! Junho has a brand reputation index of 5,339,397 this month, with a consumer participation of 1,366,257, a communication index of 1,277,927, a media index of 1,573,407, and a community index of 1,121,806. Compared to his brand reputation index of 2,953,787 last November, Junho's index increased by 80.76 percent this month.
These are the Top 30 of the December Boy Group Member Brand Reputation Rankings:
1. BTS Jin
2. BTS Jimin
3. BTS V
4. BTS Jungkook
5. 2PM Junho
6. WINNER Mino
7. ASTRO Cha Eun Woo
8. SF9 Rowoon
9. BTS Suga
10. WINNER Jinwoo
11. BTS RM
12. WINNER Seunghoon
13. 2PM Chansung
14. BIGBANG G-Dragon
15. BTS J-Hope
16. Super Junior Heechul
17. SHINee Key
18. VICTON Byungchan
19. WEi Kim Yohan
20. MONSTA X Shownu
21. SEVENTEEN Jun
22. SHINee Jonghyun
23. NCT Jaehyun
24. EXO Chen
25. NU'EST Minhyun
26. NCT Doyoung
27. EXO Kai
28. SHINee Minho
29. NCT Taeyong
30. MONSTA X Minhyuk