BTS Top Spots in January Boy Group Member Brand Reputation Rankings

Let's see who else is included in the article.

On Saturday, Jan. 16, the Korean Brand Research Institute has released the boy group member brand reputation rankings for January. Based on the report, BTS members dominated the top spots.

The Korea Brand Research Institute has analyzed a total of 125,767,133 data of boy group members that were collected from Dec. 16, 2020 to Jan. 16, 2021. The brand reputation index is the result of combining the community participation index, community reception index, communication index, and media index. Compared to the 121,983,511 total data in December 2020, the index this month increased by 0.95%.

Jimin

In first place is BTS Jimin with a brand reputation index of 6,773,150. The idol has a participation index of 1,117,444, communication index of 1,741,276, community index of 1,878,642, and media index of 1,117,444. Compared to his December brand reputation index of 7,180,413, it decreased by 6.23%.

BTS Jimin has been claiming the No. 1 position for 25 months in a row in the boy group member brand reputation rankings. According to the director of the Korea Brand Research Institute, the keywords "Christmas Love," "Filter" and "I'm sorry" that is related to Jimin were included in the analysis. And in terms of the positive-negative analysis of the idol's impact on the public, his positive ratio is 89.20%.

Coming in at No. 2 is BTS V with a brand reputation index of 6,305,855. It is the total of adding the participation index of 1,582,107, a community index of 1,277,775, a communication index of 1,377,345, and a media index of 2,068,628. The singer's January brand reputation index increased by 13.56% compared to his December index.

Eunwoo

Sitting in the third spot is ASTRO Chae Eun Woo with a brand reputation index of 6,303,509. It was the result of analyzing a media index of 1,232,339, a community index of 1,553,846, a communication index of 1,555,300, and a participation index of 1,962,024. In comparison with his December brand reputation of 3,777,290, his January data rose by 66.88%.

Jungkook

BTS Jungkook is in fourth place with a brand reputation index of 6,278,503. He has a participation index of 743,790, a media index of 1,762,704, a community index of 1,883,650, and a communication index of 1,888,360. When compared to his December index of 5,305,329, his data this month increased by 18.34%.

Suga

Landing on the No. 5 spot is BTS Suga who has a brand reputation index of 5,962,089. This is the result of combining his participation index of 1,269,908, a communication index of 1,359,994, a media index of 1,397,052, and a community index of 1,935,135. The artist's January data is 40.05% higher than his December index of 4,257,158.