According to analysis of big data in March 2021, the brand reputation rankings for K-Pop boy groups have been announced, leading by BTS, NCT and SHINee.
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The Korea Institute of Corporate Reputation measured the participation index, media index, communication index, and community index for boy group brands through consumer behavior analysis of 42,275,234 boy group brands measured from February 13, 2021 to March 13, 2021. Compared to 52,820,091 brand big data in February, it decreased 19.96%.
The No. 1 group, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) has a brand reputation index of 10,922,131. Compared to the 12,696,615 of last month, their brand reputation index fell 13.98%. High-ranking phrases in the group’s keyword analysis included "Hive", "Billboard", and "Talk Show" while their highest-ranking related terms included "breakthrough", "donate", and "award". BTS’s positivity-negativity analysis also revealed a score of 87.52% positive reactions.
The runner-up, NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Lucas, Jungwoo, Hendery, YangYang, Xiaojun, Kun, Sungchan, Shotaro) has a brand reputation index of 3,721,997. Compared to the 4,443,291 brand reputation index in February, it dropped 16.23%.
At the third place, SHINee (Onew, Key, Minho, Taemin) was analyzed to have a brand reputation index of 3,212,374. Compared to the figure (1,677,521) in February, it rose 91.50%.
Below is the top 30 Korean boy groups with the highest brand reputation rankings in March 2021.
- The Boyz
- MONSTA X
- Super Junior
- Stray Kids
- Golden Child