The brand reputation rankings for the month of January 2021 have been announced, with BTS, NCT and SEVETEEN taking the top 3 positions.
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The Korea Institute of Corporate Reputation collected 57,697,220 data from December 9, 2020 to January 9, 2021, and measured the participation index, media index, communication index, and community index of boy groups through consumer behavior analysis. Compared to 60,938,158 data in December, the figure decreased by 5.32%.
Specifically, BTS has a brand reputation index of 18,656,046 points, a decrease of 21.15% compared to December of 2020. However, the boy group from Big Hit Entertainment maintained their #1 position on this chart for the 32nd consecutive month.
The phrases that rank high in the group's keyword analysis are "Billboard", "Dynamite" and "Map Of The Soul"; while related words that rank high are "record", "winning" and "selected". The positive - negative analysis showed that 80.45% of the group responses were positive.
NCT continues to take the second position on the chart with a brand reputation index of 5.115.736, witnessing a decrease of 4.22% compared to the previous month.
Next is SEVENTEEN at the 3rd place, with a brand reputation index of 4,613,058. Although their is an increase of 22.72% compared to the previous month, they still could not surpass NCT.
Below is the top 30 of this month's boy group brand reputation rankings:
- THE BOYZ
- Super Junior
- MONSTA X
- Stray Kids
- Block B
- Golden Child