The anticipation of music fans for BTS and BLACKPINK participating in the Grammy rises after US media outlets' positive reports.
- Watch: Rosé And Bruno Mars Take 3rd Win For "APT." On "M Countdown"
- BLACKPINK's Rosé Announces Solo Comeback With Teasers For 1st Studio Album "rosie"
- BOYNEXTDOOR, DAY6, aespa, Jimin, And BLACKPINK Top Circle Weekly Charts
"Will BTS and BLACKPINK be nominated for the Grammy Awards?"
On Thursday, Nov. 19, Star News, a Korean news outlet, cited two huge international media, Billboard and Apnews, who shared favorable comments about the two biggest K-pop groups' chances of being nominated for Grammy.
Six days before the candidates' announcement for the most prestigious pop music awards in America, the US Billboard wrote an article affirming the high potential of BTS to be chosen as nominees for "Record of The Year," which is a major award.
BTS, the most popular K-pop group from the third-generation, also labeled as "Kings of K-pop" aside from BIGBANG, could possibly secure a spot in the 63rd Grammy Awards to be held next year, due to the mega-success of their recently released track, "Dynamite."
The English disco-pop track which was dropped last August, and received massive support from global music enthusiasts. It recorded numerous achievements in both domestic and international charts. The track also debuted No. 1 on Digital Song Sales Chart, as it earned the biggest digital sales in weeks. Because of this, BTS also became the first-ever South Korean boy group to top Billboard's Hot 100 as well!
If BTS's "Dynamite" will become a candidate for "Record of the Year," this'll be the first boy group to be nominated in 20 years since N Sync's "Bye Bye Bye." Moreover, if the group becomes a nominee, they would be up against international superstars Billie Eilish "Everything I wanted," Post Malone's "Circles," Megan thee Stallion and Beyonce's "Savage," Harry Style's "Adore You," and The Weeknd's "Blinding Lights."
"Record of the Year" is known as part of the four major Grammy Awards, along with "Song of the Year," "Album of the Year," and "Best New Artist."
Meanwhile, the Associated Press, or also known as Apnews, an American non-profit news agency founded in 1846 predicted that BTS could also be nominated for "Best Pop Duo/Group Performance." They based it on the fact that BTS has landed No.1 on the Billboard Hot 100 only after being on the Top 40 for a few years. It is also possible that BTS could be nominated for "Best Global Music Album," said Apnews.
In addition to this, BLACKPINK, who was referred to as the "Biggest Girl Group in the World" was also mentioned by the veteran media, as a group who have a high chance of being included in the "Best New Artist" nominees.
This is due to the successful debut of their first full-length album during the Grammy voting.
On the other hand, the U.S. Record Academy of Arts and Sciences (NARAS), which organizes the prestigious ceremony, will announce its 63rd Grammy Awards on Tuesday, Nov. 24 (Wednesday, Nov. 25 KST).
BTS, a seven-membered group, consisting of RM, Jin, J-Hope, Suga, V, Jimin, and Jungkook along with BLACKPINK, which includes: Jennie, Jisoo, Rose, and Lisa are capturing the attention of K-pop supporters and non-K-pop music fans. If they will indeed be nominated in the Grammy, this will already be a huge achievement in the history of Korean music entertainment.
-----------------------------
How BTS, BLACKPINK and K-POP Have Boosted The Korean Language’s
Popularity Worldwide?
Romanised Korean can be found everywhere on the internet these days, sprinkled throughout comments posted by international K-pop fans, inspired by the Korean lyrics from their favorite songs.
Considering the Korean language is not widely used outside Korea, these posts by foreigners are interesting to Koreans, as they highlight the country’s soft power that has spread via K-pop and the nation’s juggernaut entertainment industry.
Along with the common oppa (an innocent and intimate girlish way to address a boy or man who is older than the speaker, often translated as an older brother), words such as daebak (an exclamation roughly equivalent to awesome) and saranghae (I love you) are commonly used by K-pop fans online.
Some fans show a deeper understanding, with the use of Korean buzzword dolminjeongeum, a combination of idol and Hunminjeongeum, the title of an ancient treatise on the Korean language.
The term is a kind of meme linked to the idea of the K-pop-driven Korean language craze abroad.
As the popularity of the Korean language follows the rise to fame of K-pop stars such as BTS and BLACKPINK, TV production companies and private institutions are rushing to create K-pop-based educational content for those interested in learning Korean.
In August, Big Hit Edu, the education content subsidiary of Big Hit Entertainment, the management company of BTS, released Learn! Korean with BTS with video content featuring members of the group, as part of its business diversification strategy.
WeeTV, a cable channel, launched a show called K-Language School in August, aimed at teaching the Korean language to non--Koreans in any of 10 different languages.
The show features celebrity language teachers talking about Korean language and culture in 10 languages: Chinese, French, Japanese, Khmer, Malay, Nepalese, Russian, Spanish, Thai and Urdu. It also educates viewers on Korean culture, including K-pop.
During a press conference held to promote the new show, Kim Hong-chul, vice-president of WeeTV parent company TRA Media, noted a connection between the popularity of K-pop and an ever-increasing interest in the Korean language.
Seven episodes of tvN’s K-pop Cultural Centre, a show that teaches Korean expressions used in K-pop songs, were also released in February and March.
The number of organizations which run programs on Korean studies throughout the world has also increased during the past 10 years, to 1,348 in 2017 from 632 in 2007, according to the Korea Foundation.
The phenomenon is largely due to the popularity of K-pop groups, represented by BTS, and Korean cultural content throughout the world, experts say, but it is also a reflection of the current position of Korean culture in the global market.
“K-pop has definitely contributed to the phenomenon of Korean language use, but it is rather a show of the power of Korean culture itself in the global market,” pop culture critic Kim Sung-woo said.
“Now Korean cultural content cannot be excluded from the global content business and more people are trying to learn Korean as well.
“The way a language is used in the world has been something of a barometer of a country’s global status. If the language is being used, as it is, it could mean that it has more influence in the world. Korea has a huge influence, not only in the cultural scene but also in other areas such as economics and military power.
Previously, The Korean language learning program with BTS have started airing!!
BigHit broadcasted the program "LEARN! Korean with BTS ”to help spread the Hangul language worldwide. In each video, BTS brang basic knowledge about grammar and expressions of Hangul language. Each episode aired 3 minutes for a total of 30 episodes. The first 3 episodes of the show will begin airing tomorrow (March 24) at 2 pm KST. Subsequent episodes aired at 9 pm KST every Monday on Weverse!
BigHit said, "With the recent popularity of Kpop and Korean culture, the demand for learning Korean has also increased a lot. Therefore, we decided to plan to spread Korean culture to help everyone can access to K-pop contents. We hope that fans around the globe will gain a deeper understanding through learning Korean. "
“LEARN! Korean with BTS ”is the first Korean education program of BigHit. The program was developed with the help of Professor Huh Yong at Hankuk University of Foreign Languages, Korean Language Education & Research at the Korea Content Research Institute to develop the curriculum easy but effective. BigHit plans to release more diversified educational content in the future so that global fans can easily learn and enjoy Korean. The content of the show will include the expressions commonly used by BTS’s members in “Run! BTS”, “BANGTAN BOMB”,” BTS Episodes”, ... so that people can learn Korean naturally.
