“How You Like That” received exposure in conjunction with both games.
- Watch: Rosé And Bruno Mars Take 3rd Win For "APT." On "M Countdown"
- BLACKPINK's Rosé Announces Solo Comeback With Teasers For 1st Studio Album "rosie"
- BOYNEXTDOOR, DAY6, aespa, Jimin, And BLACKPINK Top Circle Weekly Charts
BLACKPINK's 2020 release “How You Like That” received exposure during both of Saturday’s Divisional Round NFL playoff games.
The song, which appears on the group’s successful “The Album,” first played over a commercial bumper during the Saturday afternoon Los Angeles Rams vs. Green Bay Packers playoff game.
It later played behind a Lamar Jackson (Ravens QB) feature, which aired during the “Football Night In America” pre-show for the Baltimore Ravens vs. Buffalo Bills games.
The two games, notably, aired on different networks. FOX handled coverage of the Rams-Packers game, while Ravens-Bills is airing on NBC.
This is quite an interesting surprise for BLACKPINK and their fans since this powerful song is now known by lots of people more, not just in the music aspect but also the sports aspect.
A global success, “How You Like That” boasts 739 million YouTube views (for its official video) and 347 million Spotify streams.
------------
BLACKPINK Revealed Whose Decision It Was To Wear Hanboks In
“How You Like That”
When BLACKPINK‘s “How You Like That” was released last June, it created a buzz for multiple reasons. Not only was it their first comeback since “Kill This Love”, but both the song and music video were also well-made and trendy.
Fans couldn’t stop talking about their stunning outfits, particularly their modern take on hanboks, the traditional clothes of Koreans. BLACKPINK revealed who decided on them during their appearance on JTBC‘s Knowing Bros.
Super Junior‘s Heechul was the one who asked, “Whose idea was it wear the hanbok?”
The girls said that it was something they all thought about after consulting each other.
We usually decide on things through a meeting. All of us brought over similar ideas, proposals.
— Jisoo
The idea to show off their culture stemmed from the members themselves!
They all had the same desires and levels of creativity—to the point where their thoughts unknowingly overlapped. When Kang Ho Dong asked if their plan to wear hanboks came from Jisoo first, she said that she couldn’t be the only one credited for it.
They told me Jennie said it already.
— Jisoo
After the decision was made, BLACKPINK’s stylist team bought pieces from designer Danha Seoul and customized it themselves.
They cut it up to here and made the bottom part a skirt. That’s how they customized it. They made it shorter so it’s better for the performance.
— Danha
They all looked gorgeous in their modern hanboks!
