Only a simple post of Lisa but could make a whole lot of money for M.A.C Cosmetics! They made a wise decision when choosing this girl!
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Lalisa Manoban x M.A.C Cosmetics
Korean girl group BLACKPINK Lisa was announced as M.A.C Cosmetics’ first female K-pop idol to be appointed as a Global Brand Ambassador, towards the end of 2020.
The star is a beauty and fashion favorite, working with brands like Celine and Bulgari, and whilst she has a huge presence online, her partnerships feel authentic as she frequently features the same brands across her social media channels.
Lisa has over 44.5m followers on Instagram alone and is hugely influential in her space – her announcement post as a Global Ambassador for M.A.C received over 5.6m likes and 74k comments. Taking a deeper dive into the data, Lisa’s post alone generated $1.83M in MIV®, with M.A.C’s announcement post generating $506K in MIV® – representing their top branded post of 2020.
It could be said that this is the power of Lisa, simply.