April Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed its brand reputation rankings for all stars during the month of April!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from March 30 to April 30.

Lim Young Woong topped this month’s list with a brand reputation index of 8,370,609, marking a 28.88 percent increase in his score since March.

BTS came in at a close second with a brand reputation index of 8,249,094, marking a 21.46 percent rise in their score since last month.

April Star Brand Reputation Rankings Announced

BLACKPINK rose to third place after enjoying an impressive 69.61 percent increase in their brand reputation index since March, bringing their total score for April to 7,659,080.

NewJeans took fourth place for the month with a brand reputation index of 5,370,059, marking a slight increase of 7.02 percent in their score since March.

Finally, IU rounded out the top five with a brand reputation index of 4,927,000, marking a 47.51 percent rise in her score since last month.