Previously in April, SM launched the live concert streaming service “Beyond LIVE” in collaboration with Naver.
On August 4, SM and JYP announced the joint establishment of Beyond LIVE Corporation (BLC), the first company to specialize in online concerts. With the synergy of SM’s content producing abilities and Naver’s technology along with JYP’s global network and creative, BLC is a company that will plan and operate Beyond LIVE concerts.
According to the press release, SM Entertainment and JYP Entertainment will establish the new company Beyond LIVE Corporation (BLC), a professional company for the world’s first online-only concert series.
“Our two companies representing K-Pop will jointly lead the growth of the online concert branding.” – JYP Entertainment
Beginning with SuperM in April, several SM artists have held Beyond LIVE concerts, and the service has been praised for its use of technology including AR (augmented reality) and interactive aspects.
The next Beyond LIVE concert will be TWICE’s “World in A Day” concert on August 9 at 3 p.m. KST.