K-Pop October Idol Group Brand Reputation Rankings Released

HARVEY

09:39 AM, 10/24/2020

Save

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups! The rank...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from September 24 to October 24.

BTS held onto their spot at the top of the list this month with a brand reputation index of 14,227,757 for October. High-ranking phrases in the group’s keyword analysis included “Billboard,” “YouTube,” and “Dynamite,” while their highest-ranking related terms included “release,” “surpass,” and “record.” BTS’s positivity-negativity analysis revealed a score of 75.52 percent positive reactions.

BLACKPINK similarly maintained their position at second place, scoring a brand reputation index of 12,280,242 for the month.

Finally, NCT rose to third place this month after enjoying a whopping 240.04 percent increase in their brand reputation index since September. The group’s total index for October came out to 8,520,046.