BLACKPINK, RED VELVET rule girl group member brand reputation rankings for July

BLACKPINK's comeback and Red Velvet subunit's debut have led to major changes in this month's girl group member brand r...

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BLACKPINK's comeback and Red Velvet subunit's debut have led to major changes in this month's girl group member brand reputation rankings.

Today (July 19), the Korea Institute of Corporate Reputation announced the latest brand reputation rankings for members of K-Pop girl groups this month. The Korea Institute of Corporate Reputation analysed 81,501,639 big data from 510 individual girl group members from June 19 to July 20, 2020. The results are demonstrated as the brand reputation index, with the participation index, media index, communication index, and community index.

July saw a change in the top when this position no longer belonged to Arin (Oh My Girl). BLACKPINK continued to prove their strength when completely occupying the top 3

Jennie (BLACKPINK) finally regained the No. 1 position in the brand reputation rankings after many months. Accordingly, the female idol achieved a brand reputation index of 4,820,9678, an increase of 108.19% compared to June. Highlighted phrases in Jennie's related keywords include 'Youtube', 'How You Like That' and 'Twitter'. The most searched terms are 'breakthrough', 'release' and 'challenge'. She got 82.01% positive response from the public.

Ranked at No. 2 is Lisa (BLACKPINK) with a brand reputation index of 3,468,433. In June, the figured was only about 1.4 million, resulting in her being ranked at No. 12. However, in July, this index increased 147.51%. This is also one of the highest increases in the rankings.

Jisoo (BLACKPINK) is at No. 3. The female idol achieved a brand reputation index of 3,310,960, up 92.70% compared to June.

In fourth place is Seulgi (Red Velvet). This month, the female idol got a brand reputation index of 3,133,452, an increase of 137.94% compared to June.

The 5th place belongs to the other piece of the first sub-unit from Red Velvet. Irene received a brand reputation index of 3,199,931, an increase of about 42.86% compared to June.

Here are the top 30 girl group members with the highest brand reputation in July 2020: