The top 3 of this month’s brand reputation rankings for singers is still the same as last month, but their order has had a big change.


On the morning of August 23, the Korea Institute of Corporate Reputation announced the results of the brand reputation rankings for Korean singers for this month. The rankings are determined through the process of analyzing the frequency of active participation, media coverage, social media index and community awareness of singers (both idol groups and solo artists) in the Korean music industry, with 167,302,895 data collected from July 22 to August 22, 2020.


As the results show, after more than 1 year of domination, BTS had to leave the top. The group that has stopped BTS’s winning streak is BLACKPINK, with a total brand reputation index of 17,480,886 (an increase of 54.98% compared to July). Meanwhile, the Big Hit’s boy group fell to 2nd place with a total brand reputation index of 16,410,548 (an increase of 35.21% compared to July). Lim Young Woong – winner of ‘Mister Trot’ contest, fell to the 3rd place this month after receiving a total brand reputation index of 12,257,963 (a slight increase of 7.28% from July).


Below is the complete list of 50 Korean singers with the highest brand value in August 2020.

  2. BTS
  3. Im Young Woong
  4. Kang Daniel
  5. IU
  6. Red Velvet
  7. Young Tak
  8. Hwasa (MAMAMOO)
  9. Lee Chan Won
  10. Oh My Girl
  11. Sunmi
  12. (G)I-DLE
  13. IZ*ONE
  14. TWICE
  15. EXO
  17. Jessi
  18. Taeyeon (SNSD)
  19. Jang Min Ho
  20. Jung Dong Won
  21. Park Jin Young
  22. Chungha
  23. G-Friend
  25. Baekhyun (EXO)
  26. Rain
  27. ITZY
  28. Kim Hee Jae
  29. Joy (Red Velvet)
  30. Song Ga In
  31. A Pink
  32. Zico
  33. Lee Hi
  34. B-Ryong
  35. Chanyeol (EXO)
  36. Jeon Somi
  37. Linda G
  38. Gaho
  39. Solji (EXID)
  40. Baek Ji Young
  41. Kyuhyun (Super Junior)
  42. BOL4
  43. Heize
  44. Paul Kim
  45. Baek Yerin
  46. ​​Sehun (EXO)
  47. Jang Beom June
  48. Akdong Musician
  49. Changmo
  50. Standing Egg

Congratulations to all the singers honored on this month’s rankings!