In a situation where the Covid-19 pandemic is lengthening and artists worldwide are facing difficulty in meeting fans, K-pop stars are coming up with new ideas allowing them to interact with global fans.
In particular, group Blackpink that had a collaboration with the American pop star Selena Gomez to release the new song “Ice Cream” is garnering a lot of attention when they were able to work with Selena Gomez regardless of the geographical barrier between the US and Korea and think of many new methods to interact with international fans.
# Filming MV separately
As they couldn’t meet to film MV “Ice Cream” together due to the Covid-19 pandemic, Blackpink and Selena Gomez filmed their parts separately in the US and Korea and edited them together to have a complete MV. Blackpink oozes adorable, bright charm with cute props; meanwhile, Selena Gomez, who stars in a K-pop MV for the first time, holds people in awe with her colorful style and acting that is so skillful one can’t take their eyes off.
Although they couldn’t be together at one set, Blackpink and Selena Gomez interacted closely through video call. Rosé said, “We have to film the MV in two different locations, but I’m still happy and eager for it.”
# Virtual fansign
Blackpink’s journey of implementing new experiments does not stop there. The girls received enthusiastic responses from global fans when organizing the first new-concept virtual fansign ever. The virtual fansign was conducted via Zepeto, in which fans could get their own “limited-edition autographs”. Special rewards are given to the fans who collect all 36 autographs during the 2 weeks of the event. In addition, the autographed CDs and official goods of “Ice Cream” are also given through the form of ticket draw.
Attracting over 13 million participants, Blackpink’s virtual fansign draws passionate attention when videos revealing the method to collect all 36 autographs of the group and “Ice Cream” dance cover videos have continuously been uploaded to YouTube.
# 3D Avatar choreography video
Not being able to be in one place, Blackpink and Selena Gomez prepared a new kind of choreography video for fans. They revealed the dance of “Ice Cream” through a video with 3D avatars. Turning into 3D avatars in virtual reality, Selena Gomez and the Blackpink members – Jisoo, Jennie, Rosé, and Lisa – have captured a lot of attention across the world when delivering a perfect collaboration as if they belonged to one group from the beginning.
As the work of collaboration between Blackpink and Zepeto, the choreography video of “Ice Cream” offers viewers enjoyment with animated graphic images of the members’ dance moves and fastidious costumes.