The agency previously launched BT21 characters with LINE and a doll collection with Mattel, and now, the agency has unveiled TinyTAN with upgraded looks to synchronize with the real BTS members.
Under the concept of BTS manifesting their second self into characters, TinyTAN has a worldview that crosses the real world through the “Magic Door.” The brand will be released through a variety of content, reflecting not only the characteristics of the BTS members, but also the message of good influence, empathy, and healing delivered by music and performance.
Recently, BTS’s official YouTube channel and TinyTAN’s official twitter account shared a video of the seven characters dancing to BTS’s “MIC Drop.” It is already receiving a great response as it embodies not only the unique group dance but also the distinctive facial expressions and gestures of each member.
Big Hit Entertainment plans to introduce TinyTAN in various forms, including figures, other items, and media content. The global fan commerce platform Weverse Shop will unveil TinyTAN-themed products and release a sequel containing new stories within the year. In addition to being selected as a model for P&G Downey Adorable, TinyTAN will collaborate with various brands and licensing.
The agency stated, “Each of the BTS members have a distinct personality, and that allowed the creation of a highly perfected character called TinyTAN that doesn’t come second to any famous character series. Like the message of hope and comfort that BTS delivers, TinyTAN, the second self of BTS, will also visit fans in various forms as a healing content to support everyone’s dreams.”
Watch the video below!