The Korean Business Research Institute has released this month’s brand reputation rankings for singers! BTS, Im Young Woong and Kang Daniel on top!

The rankings were determined by analyzing singers’ media coverage, consumer participation, interaction, and community awareness indexes, utilizing big data collected from March 13 to April 14.

BTS topped the list with a brand reputation index of 14,833,892, and trot singer Im Young Woong came in second place with an index of 13,510,181. In third place was Kang Daniel with 9,259,004.


With idol groups ranking high for brand reputation, “Mr. Trot” winner Im Young Woong stands out in second place. High-ranking phrases in the trot singer’s keyword analysis included “Mr. Trot,” “Trust me now,” and “brand model,” while her highest-ranking related terms included “Win,” “Captivate,” and “Appear.”

Check out the top 30 for this month below!

  1. BTS
  2. Im Young Woong
  3. Kang Daniel
  4. Young Tak
  5. IU
  6. Song Ga In
  7. EXO
  8. IZ*ONE
  9. Apink
  10. Red Velvet
  11. (G)I-DLE
  13. NCT
  15. EXO’s Baekhyun
  16. Jannabi
  17. Gummy
  18. Girls’ Generation’s Taeyeon
  19. Block B’s Zico
  20. ITZY
  21. BOL4
  22. Song Ha Ye
  24. EXO’s Suho
  25. Gaho
  26. Vibe
  27. Kim Jae Hwan
  28. Kim Na Young
  29. VICTON
  30. Crush