“Start Up” is set in South Korea’s fictional Silicon Valley named Sandbox and tells the story of people in the world of startup companies. It is being written by Park Hye Ryun (“I Hear Your Voice“) and directed by Oh Choong Hwan (“Hotel Del Luna”), both who previously worked on “While You Were Sleeping.”
The drama will star Suzy as Seo Dal Mi, who dreams of becoming Korea’s Steve Jobs, and Nam Joo Hyuk as Nam Do San, founder of Samsan Tech. Kim Seon Ho’s character Han Ji Pyung is a team leader at SH Venture Capital, while Kang Han Na is CEO and second-generation chaebol Won In Jae.
The teaser released on August 26 begins by defining the title as “a business established with innovative technology and ideas.” The clip then gives a glimpse of Seo Dal Mi, Nam Do San, Han Ji Pyung, and Won In Jae hard at work in their respective professions.
“Start Up” is slated to premiere in October.