Actor Gong Yoo has been chosen as the new model for luxury skincare brand ‘La Mer’.

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On April 1, La Mer said they have chosen Gong Yoo as a model for the brand and published a pictorial with him. In the photos, he was wearing an ivory shirt and a bright smile was directed toward the camera. The smooth skin and soft smiling eyes are especially noticeable.

In the video published with the magazine, Gong Yoo- who lives in a busy downtown – will reveal a completely stressful and tiring care routine for one day.

La Mer said: “We meet Gong Yoo- the actor representative of all ages and show a special combination of luxury skincare brand ‘La Mer’, a skincare brand premium ocean origin “.

Gong Yoo’s behind-the-scenes videos with La Mer can be found on La Mer Korea’s official Instagram (@LaMer.Korea) or check below: