September Drama Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between August 10 and September 10.

“Love Next Door” star Jung Hae In topped this month’s list with a brand reputation index of 3,843,986, while his co-star Jung So Min came in third place with a brand reputation index of 2,731,246.

High-ranking phrases in Jung Hae In’s keyword analysis included “Love Next Door,” “rom-com,” and “Jung So Min,” while his highest-ranking related terms included “heartwarming,” “confess,” and “sweet.” The actor’s positivity-negativity analysis also revealed a score of 85.20 percent positive reactions.

Meanwhile, “Good Partner” star Jang Nara took second place with a brand reputation index of 3,260,986 for September.

Chae Jong Hyeop, who recently starred in “Serendipity’s Embrace,” came in at a close fourth with a brand reputation index of 2,677,487.

Finally, “The Frog” star Go Min Si rounded out the top five for September with a brand reputation index of 2,522,690.

Check out the top 30 for this month below!