May 2023 Girl Group Member Brand Reputation Rankings Announced

May 2023 Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this May ’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 635 girl group members, using big data collected from April 21 to May 21.

BLACKPINK’s Jisoo held onto her spot at the top of the list this month with a brand reputation index of 4,674,010 for May. High-ranking phrases in her keyword analysis included “FLOWER,” “YouTube,” and “ambassador,” while her highest-ranking related terms included “lovable,” “pretty,” and “surpass.” Jisoo’s positivity-negativity analysis also revealed a score of 84.02 percent positive reactions.

May Girl Group Member Brand Reputation Rankings Announced

Girls’ Generation’s Taeyeon came in at a close second after seeing a staggering 149.56 percent increase in her brand reputation index since last month, bringing her total score for May to 4,254,226.

aespa’s Karina took third place in the rankings with a brand reputation index of 2,736,083, marking a 79.65 percent rise in her score since April.

Finally, NewJeans’ Minji and Hanni rounded out the top five for May at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. BLACKPINK’s Jisoo
  2. Girls’ Generation’s Taeyeon
  3. aespa’s Karina
  4. NewJeans’ Minji
  5. NewJeans’ Hanni
  6. aespa’s Winter
  7. LE SSERAFIM’s Kim Chaewon
  8. NewJeans’ Haerin
  9. BLACKPINK’s Jennie
  10. BLACKPINK’s Rosé
  11. LE SSERAFIM’s Kazuha
  12. LE SSERAFIM’s Huh Yunjin
  13. Red Velvet’s Joy
  14. NewJeans’ Danielle
  15. IVE’s Liz
  16. Girls’ Generation’s YoonA
  17. BLACKPINK’s Lisa
  18. Red Velvet’s Wendy
  19. Girls’ Generation’s Sunny
  20. LE SSERAFIM’s Hong Eunchae
  21. IVE’s An Yu Jin
  22. Red Velvet’s Seulgi
  23. TWICE’s Nayeon
  24. Girls’ Generation’s Seohyun
  25. Girls’ Generation’s Yuri
  26. IVE’s Jang Won Young
  27. IVE’s Gaeul
  28. Oh My Girl’s Mimi
  29. IVE’s Leeseo
  30. Oh My Girl’s Arin

Source: Soompi