Famous beer brand Cass has unveiled the official lineup for its online concert 'Cass Blue Playground Connect 2.0'....
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Famous beer brand Cass has unveiled the official lineup for its online concert 'Cass Blue Playground Connect 2.0'.
The 'Cass Blue Playground' was first launched in 2015 as a music festival for young consumers. Celebrating its 6th anniversary this year, the concert will be held as an 'on-tac' event to provide the best brand experience to young consumers while complying with social distancing.
'Cass Blue Playground Connect 2.0' will be held from 7 PM to 10 PM KST on July 18 through Cass's official YouTube and Facebook. Only consumers who have been certified as 19 years old can watch the stream after accessing the QR code within the poster posted earlier on Cass' SNS accounts.
EXO-SC (Sehun & Chanyeol), who has been recently selected as the model for Cass' summer campaign, as well as DJ HYO, a member of legendary girl group Girls' Generation, will participate in the concert, together with Red Velvet. In addition, K-pop idols such as Lee Hi, a former audition program star who gained popularity through emotional R&B music, will join the show for a variety of performances.
There will also be a stage for consumers who enjoy hip-hop and EDM. DULMOIM (which includes Simon Dominic, The Quiett, Paldalto, Deepflow) DJ and producer Raiden, who made his name known to EDM fans around the world with his sensuous EDM, hip-hop artists Ruffy, Napla, and Changmo, were also listed in the lineup.
"We have prepared a lineup of the best artists for consumers who love Cass, the nation's top beer brand," said Yoo Hee Moon, vice president of marketing for OB Beer. "Cass will continue to hold various events to provide consumers with the best brand experience."
