The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
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The rankings were determined through an analysis of consumer behavior, using big data collected from July 3 to August 3. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for August.
Lim Young Woong topped this month’s list with a brand reputation index of 2,062,651, marking a 23.43 percent increase in his score since July. High-ranking phrases in the singer’s keyword analysis included “special award,” “audience vote,” and “advertisement model,” while his highest-ranking related terms included “contract,” “shoot,” and “award.” Lim Young Woong’s positivity-negativity analysis also revealed a score of 80.29 percent positive reactions.
NewJeans held onto their spot at second place in the rankings with a brand reputation index of 1,805,604 for August.
Meanwhile, BTS rose to third place with a brand reputation index of 1,415,431 for the month.
IU came in at a close fourth with a brand reputation index of 1,377,430, and Ma Dong Seok rounded out the top five with a total index of 1,042,033.
Check out the top 30 for this month below!
- Lim Young Woong
- Ma Dong Seok
- Son Heung Min
- Lee Do Hyun
- Kim Ho Joong
- LE SSERAFIM
- Girls’ Generation’s YoonA
- Gong Yoo
- Kim Tae Ri
- Yoo Jae Suk
- Lee Chan Won
- Son Suk Ku
- Jang Min Ho
- Kim Yuna
- ASTRO’s Cha Eun Woo
- Joo Hyun Young
- Lee Byung Hun
- Jo In Sung
- Kim Hye Soo
- Kim Jong Kook