April Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups! The...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from March 9 to April 10.

BTS topped the list for the 23rd consecutive month with a brand reputation index of 11,744,497. High-ranking phrases in the group’s keyword analysis included “album,” “Billboard,” and “YouTube,” while their highest-ranking related terms included “enjoy,” “cheer on,” and “like.” BTS’s positivity-negativity analysis also revealed a score of 87.53 percent positive reactions.

SEVENTEEN rose to second place in the rankings this month after seeing an impressive 107.91 percent increase in their brand reputation index since March. The group’s total index for April came out to 3,908,014.

EXO came in at a close third with a brand reputation index of 3,625,325 for April, marking a 17.08 percent rise in their score since last month.

Finally, NCT and WINNER rounded out the top five for the month at No. 4 and No. 5 respectively.

Check out the top 30 for this month below!