This summer, drink like Post Malone. Post Malone is launching a line of rosé. The “Takin’ Shots” singer, who did a Super Bowl commercial for Bud Light Seltzer, announced a line of pink drinks on Wednesday. Called Maison No. 9, the bottles of wine will be available for order and in stores in June. Fans can submit their email to pre-order bottles, and limited-edition merch, online.
Posty spent much of 2019 traveling to Provence, France, to work on his grape juice, the brand says in a press release. The singer, 24, has a “love of the Mediterranean lifestyle and rosé.”
Post Malone, the Grammy-nominated multi-platinum singer-songwriter behind “rockstar (featuring 21 Savage),” “Better Now” and “Circles”, has unveiled his newest project, Maison No. 9, a crisp French rosé that goes on sale next month.
Malone, his longtime manager Dre London and friend James Morrissey, the successful hospitality and nightlife entrepreneur behind Global Brand Equities, make up the founding team behind the new rosé imprint, which came to life in early 2019 with surprising speed.
“Rosé is for when you want to get a little fancy,” according to a quote from Malone on the wine’s website. He hopes to make the wine world more accessible and “break down the traditional perceptions” around it. While there is no price listed for the wine, it is described as “affordable.”
Malone sent his love for the new venture, sharing news about the brand on Instagram and Twitter.
Although the tattooed singer is the face of the new brand, other business partners include entrepreneur James Morrissey and music manager Dre London. French winemaker Alexis Cortu is adding vino expertise to the mix. The company’s name is inspired by Malone’s favorite tarot card, the Nine of Swords. Malone has a varied collection of brand partnerships; he’s released several collaborations with Crocs shoes.