How Doja Cat harnessed viral moments on YouTube and TikTok

How Doja Cat harnessed viral moments on YouTube and TikTok
Save

Doja Cat has been an experimental artist to watch for a few years now, but with her Billboard top 20 charting hit "Say S...

Doja Cat has been an experimental artist to watch for a few years now, but with her Billboard top 20 charting hit "Say So," she's finally reached the mainstream.how-doja-cat-harnessed-viral-moments-on-youtube-and-tiktok-1Even if you're not a TikTok user, you've probably heard the catchy, R&B-influenced track "Say So." Not unlike "Old Town Road," the hit Doja Cat song got its fame after it went insanely viral on the short-form video app.how-doja-cat-harnessed-viral-moments-on-youtube-and-tiktok-2It makes sense that the artist's career would get a mainstream boost from a TikTok dance. Everything about her is primed for the internet, from her e-girl aesthetics to the viral YouTube video "Mooo!" that propelled her from a small LA-based artist into the mainstream.how-doja-cat-harnessed-viral-moments-on-youtube-and-tiktok-3Here's how Doja Cat harnessed viral moments and genre-bending artistry to become one of the most popular people in music right now. Her father, Dumisani Dlamini, is a South African actor and producer, while her mother Deborah Elizabeth Sawyer is a Jewish-American painter.
Save

RELATED ARTICLES