Before Taylor Swift with her ‘Folklore’, there were other artists who released new products without any announcement in advance. Most of them were very successful.

‘M b v’ – My Bloody Valentine

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‘M b v’ is the third studio album by rock band My Bloody Valentine, released on February 2, 2013. Produced by the band’s singer and guitarist Kevin Shields, the product quickly received rain of praises from critics.

Reportedly, the album was only announced through Facebook a few hours before the official release.

‘Songs of Innocence’ – U2

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‘Songs of Innocence’ is the 13th studio album of Irish rock band U2, released on September 9, 2014. The album was announced at an Apple Inc. product launch event and released on the same day to all iTunes Store customers.

Despite its huge commercial success, the group’s album generated mixed reactions with critics.

‘Beyoncé’ – Beyonce

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‘Beyoncé’ is the fifth studio album by American recording artist Beyoncé, released on December 13, 2013 by Parkwood Entertainment and Columbia Records. This is the most outspoken product ever released, with a darker feminist theme than her previous albums, including aspects such as sex, fear, loss and anxiety of marriages and motherhood.

‘Beyoncé’ was released online without any prior notice, surprising the public. The album received a lot of love from music critics, who praised Beyoncé’s production, theme and songs.

‘The Next Day’ – David Bowie

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‘The Next Day’ is the 24th studio album by British musician David Bowie, released on March 8, 2013. Unlike other artists on this list, David Bowie unexpectedly released the MV of ‘Where Are We Now?’. This was his first album since 2003, so it created a huge shock.

‘Kamikaze’ – Eminem

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‘Kamikaze’ is the tenth studio album by American rapper Eminem, released on August 31, 2018 without any notice. This product is considered a response of the male rapper to the critical opinions on his previous album ‘Revival’.

Not stopping there, recently, Eminem also released a new album without advance announcement, it is:

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‘Folklore’ – Taylor Swift

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Almost a year after ‘Lover’, Taylor Swift unexpectedly dropped ‘Folklore’ without any prior notice. This time, the singer released 8 cover versions for the CD album and the vinyl album, with a cassette. At the moment, it has received a lot of positive response from the audience.