At just 19 years old, James Charles is one of the biggest names in the YouTube beauty industry. But following his recent fallout with former friend, mentor and fellow YouTuber Tati Westbrook amid allegations of sexual predatory behavior, Charles — who at one point had 16 million YouTube followers — has lost over 3 million subscribers (and counting) in the past three days.
Dubbed The Biggest Beauty Collab in History, the broadcast shows each of the stars applying different make-up throughout the clip in one big collaboration.
The fundraiser video is supporting the COVID-19 Solidarity Response Fund for the World Health Organization (WHO), and has already raised nearly $5 million.
All of the shades are easy to use, but one of the issues is staining. Staining is a problem for many makeup palettes. Reds, pinks, and purples are the main pigments that cause staining. Many shades in Charles’ palette are pressed pigments, which are eye shadows made using the pigment without a binder that would be used to dull it down. These types of shadows stain more easily.
Google promises to match $2 for every $1 donated, up to $5 million. Louie’s Life and Nikita Dragun also appear in the video, which is available for fans to enjoy.