According to analysis of big data in June 2020, the brand reputation for boy group members was analyzed and BTS Jimin,...
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According to analysis of big data in June 2020, the brand reputation for boy group members was analyzed and BTS Jimin, EXO Baekhyun and BTS Jungkook topped the rankings.
On June 20, the Korea Institute of Corporate Reputation analyzed the brand reputation index with the participation index, media index, communication index, and community index, which were created by extracting 106,260,112 big data from 630 individual boy group members from May 18, 2020 to June 19, 2020. Compared to the 103,895,924 big data in May 2020, the figure increased by 2.28%.
The Brand Reputation Index is an index created through big data analysis, based on the finding that consumers' online habits have a great impact on brand consumption. Through the analysis of the brand reputation, we can measure the positive and negative assessment of the idols' brand, media interest, and consumers' interest and communication volume.
The individual male idol brand reputation rankings for June is as follow:
- BTS Jimin
- EXO Baekhyun
- BTS Jungkook
- BTS V
- TVXQ Changmin
- BTS Suga
- BTS RM
- AB6IX Lee Daehwi
- ASTRO Cha Eunwoo
- BTS Jin
- TVXQ Yunho
- BIGBANG G-Dragon
- BTOB Eunkwang
- BTS J-Hope
- SUPER JUNIOR Kyuhyun
- NCT Jaehyun
- MONSTA X Jooheon
- EXO Chanyeol
- MONSTA X Shownu
- WINNER Kang Seung Yoon
At No. 1, BTS Jimin was analyzed to have a brand reputation index of 6,806,289, with the Participation index of 760,913; Media Index of 1,936,061; Communication Index of 2,097,244; Community Index of 2,012,072. Compared to the brand reputation index of 6,121,244 in May, the figure rose 11.19%.
At No. 2, EXO Baekhyun was analyzed to have a brand reputation index of 6,137,838, with the Participation index 1,590,786; Media Index of 1,264,485; Communication Index of 1,627,620; Community Index of 1,654,948. Compared to the brand reputation index of 5,608,321 in May, the figure rose 9.44%.
At No. 3, BTS Jungkook was analyzed to have a brand reputation index of 4,752,631, with the Participation index of 495,391; Media index of 1,842,827; Communication index of 1,300,894; Community index of 1,113,520. Compared to the brand reputation index of 4,528,162 in May, the figure rose 4.96%.
