Girl group (G)I-DLE is making a leap towards the global market by releasing an English version for their debut song ‘LATATA’.
According to their agency Cube Entertainment, (G)I-DLE will release ‘LATATA (English Ver.)’ at 1 PM KST on May 15 on multiple global platforms.
‘LATATA’ is the title track of (G)I-DLE’s debut EP ‘I am’, which was released in May 2018, and is a mega hit that brought the girls 6 rookie awards at various year-end ceremonies.
In particular, leader (G)I-DLE’s Soyeon participated in writing and composing the song, and the result is impressive with passionate beats, addictive chorus and the charm of the six unique members.
‘LATATA (English Ver.)’ is expected to capture the hearts of global fans by adding English lyrics to the same exciting, catchy melodies that can be recognized easily.
With the release of their third mini-album ‘I trust‘ and title track ‘Oh My God’ in April, the idol group, who officially entered the U.S. market by partnering with the U.S. Republic Records, are planning to take another leap forward by targeting the global market with ‘LATATA’.
With their third mini-album ‘I trust’, the group’s achievements, including topping the iTunes Top Album Charts in 61 regions around the world, entering 5 of the U.S. Billboard’s charts, as well as being reviewed as a “K-pop sensation” and “Trend Setter,” are drawing keen attention to their performance in the global market.