According to analysis of big data in May 2020, the Individual Male Idol Brand Reputation Ranking was announced with BTS Jimin, EXO Baekhyun and ASTRO Cha Eun Woo occupying the three top spots.

To analyse the boy group’s individual member brand reputation’s big data, the Korea Institute of Corporate Reputation collected the brand reputation index, including the participation index, media index, communication index and community index. The institute collected 103,895,924 big data from 630 male idols from April 14, 2020 to May 15, 2020. Compared with 93,608,180 big data in April 2020, the figure increased by 10.99%.

In May 2020, the Individual Male Idol Brand Reputation Ranking is as follow:

  1. BTS Jimin
  2. EXO Baekhyun
  3. ASTRO Cha Eunwoo
  4. BTS Jungkook
  5. BTS Suga
  6. BTS V
  7. SUPER JUNIOR Heechul
  8. BTS RM
  9. BIGBANG G-Dragon
  10. BTS Jin
  11. BTS J-Hope
  12. EXO Suho
  13. NU’EST Minhyun
  14. CBLUE Yonghwa
  15. NU’EST JR
  16. NU’EST Ren
  17. NU’EST Baekho
  18. EXO Chanyeol
  19. SHINEE Taemin
  20. TVXQ Changmin
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The first place, BTS Jimin was analyzed to have the brand reputation index of 6,121,244, with the Participation index of 935,894, Media Index of 1,499,544, Communication Index of 1,981,807, and Community Index of 1,703,999. Compared with the brand reputation index of 7,496,181 in April, the figure fell 18.34%.

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The second place, EXO Baekhyun was analyzed to have the brand reputation index of 5,608,321, with the Participation index of 1,423,076, Media Index of 1,497,149, Communication Index of 1,494,733, and Community Index of 1,193,364. Compared with the brand reputation index of 6,239,442 in April, the figure fell 10.12%.

bts-jimin-tops-individual-male-idol-brand-reputation-ranking-for-may-3

The third place, ASTRO Cha Eun Woo was analyzed to have the brand reputation index of 5,406,125, with the Participation index of 1,221,823, Media Index of 1,758,333, Communication Index of 1450,469, and Community Index of 975,500. Compared with the brand reputation index of 3,034,647 in April, the figure rose 78.15%.