According to big data analysis in May 2020, the singer brand reputation rankings were announced with BTS at the first place, followed by Im Young Woong and Youngtak.
The Korea Institute of Corporate Reputation extracted 101,702,578 big data from April 28, 2020 to May 29, 2020 and analyzed the brand reputation index by measuring consumers’ participation index, media index, communication index and community index for South Korean singers. Compared to April 2020, where there was 113,148,767 big data, the figure fell 0.49 percent.
The singer brand reputation rankings for May is as follow:
2. Lim Young Woong
3. Yeong Tak
4. OH MY GIRL
7. EXO Baekhyun
8. Kang Daniel
11. RED VELVET
12. Song Gain
13. SNSD Taeyeon
14. BLOCK B Zico
16. Paul Kim
20. EXO Suho
Boy group BTS (RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook) ranked first with a brand reputation index of 15,615,734, in which the Participation index is 4,029,916; Media Index is 2,294,941; Communication Index is 5,299,657; Community Index is 3,991,221.
In second place, trot singer Lim Young Woong was analyzed to have a brand reputation index of 13,489,442, with the Participation index of 7,028,567; Media Index 2,045,491; Communication Index of 2,714,194; Community Index of 1,701,190.
In third place, trot singer Yeong Tak was analyzed to have a brand reputation index of 7,176,033, with the Participation index of 2,621,769; Media Index of 2,083,852; Communication Index of 1,237,989; Community Index of 1,232,422.