Sometimes it's a little joy for fans to find meanings in everything their idols do, from music videos to even advertising campaigns.
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ARMYs, like every other fandom, love to look for easter eggs in their idols' products. Recently, the wireless communications company SMART has unveiled promo photos and a music video commercial to start their new campaign in conjunction with BTS. Here are 8 easter eggs that ARMYs from around the world have spotted in the new commercial.
1. Escher, is that you?
This commercial features gravity-defying details that might be inspired by the Dutch artist M.C. Escher.
The stairs in RM‘s library are so similar to the Penrose stairs in 'Relativity'.
2. The familiar messages
Throughout the video, messages appear in the background. They encourage viewers to 'keep inspiring,' 'keep learning,' 'keep moving,' 'keep chasing your passion,' 'keep exploring,' 'keep living your purpose,' and 'keep connecting.'
3. 'Like an echo in the forest…'
BTS' commercial for SMART is a separate work from their musical career, but a few scenes can remind you of past scenes from their MVs, performances, and concept photos. One is Jin‘s flower set. It shares similarities with…
…this 'Black Swan' set. BTS also danced here for a performance on The Tonight Show.
Jin’s set might also remind longtime ARMYs of…
…this set from the Japanese 'I NEED U' MV.
4. Jungkook’s room of speakers
The Golden Maknae sings in a room of soundproofing boards and speakers…
…that might have been inspired by his concept photos for the album 'BE'.
5. J-Hope’s background
J-Hope encourages viewers to 'keep moving' while hanging out in a neon cityscape…
…that is quite similar to his older 'Outro: Ego' MV.
6. SMART With Luv
This subway station scene has signs advertising SMART and the Philippines, but it also has a few things that resembles BTS’ 'Boy With Luv' music video.
The MV features similar streetlamps…
…and signs that point to BTS’s past work.
7. Suga’s keyboard
Speaking of 'Boy With Luv', did you spot the light-up keyboard behind Suga?
8. Jimin in a black and white scene
Adding black and white is a common aesthetic choice, but it’s worth noting that the SMART commercial begins with 'Life Goes On' as an intro to 'Dynamite'.
In one of the most memorable performances of 'Life Goes On', BTS once used a black and white scene for '2020 MAMA'. In the SMART commercial, Jimin encourages everyone to 'keep connecting,' and that’s what 'Life Goes On' is all about!