The Korean Business Research Institute has just revealed the brand reputation rankings for May, which is a list determined through analyzing consumer participation, community awareness, media coverage, and other types of data for idol groups from April 23 to May 23.
- BLACKPINK's Jennie Becomes 1st Korean Female Soloist To Chart A Song For 15 Weeks On Billboard Hot 100
- March Girl Group Member Brand Reputation Rankings Announced
- BLACKPINK’s Jennie’s “SOLO” Becomes 1st Female K-Pop Solo Artist MV To Hit 1 Billion Views
BTS, unsurprisingly, ranked first this month, with a brand reputation index of 12,309,891 and a positivity-negativity analysis of 70.36% positive reactions. In second is Brave Girls, with a brand reputation index of 4,894,908, and in third is BLACKPINK with a brand reputation index of 3,447,439!
Here is the full list of the top 30 idol group brand reputation rankings for May 2021.