January Boy Group Brand Reputation Rankings Announced

January Boy Group Brand Reputation Rankings Announced
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The Korean Business Research Institute has revealed this January's brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from December 7, 2022 to January 7, 2023.

BTS topped the list for the 56th consecutive month with a brand reputation index of 10,103,467 for January. High-ranking phrases in the group’s keyword analysis included “Jungkook,” “Jin,” and “collab,” while their highest-ranking related terms included “record,” “collaborate,” and “enlist.” BTS’s positivity-negativity analysis also revealed a score of 83.10 percent positive reactions.

NCT rose to second place after enjoying an impressive 129.32 percent increase in their brand reputation index since last month. The group’s total score for January came out to 5,087,767.

Meanwhile, SEVENTEEN took third place in the rankings with a brand reputation index of 3,595,017.

January Boy Group Brand Reputation Rankings Announced

Super Junior shot to fourth place with a brand reputation index of 2,962,809, marking a whopping 155.83 percent rise in their score since last month.

Finally, EXO came in at a close fifth with a brand reputation index of 2,805,829, marking a 32.86 percent increase in their score since December.

Check out the top 30 for this month below!

  1. BTS
  2. NCT
  3. SEVENTEEN
  4. Super Junior
  5. EXO
  6. Stray Kids
  7. THE BOYZ
  8. BTOB
  9. ASTRO
  10. BIGBANG
  11. ENHYPEN
  12. TXT
  13. TREASURE
  14. SHINee
  15. ATEEZ
  16. MONSTA X
  17. WINNER
  18. INFINITE
  19. PENTAGON
  20. Highlight
  21. YOUNITE
  22. Shinhwa
  23. VIXX
  24. Wanna One
  25. 2PM
  26. SF9
  27. TEMPEST
  28. Block B
  29. TVXQ
  30. Golden Child

Source: Soompi