December Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this December’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from November 17 to December 17.

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BTS’s Jungkook topped this month’s list with a brand reputation index of 10,364,722, marking an impressive 79.89 percent increase in his score since November. High-ranking phrases in his keyword analysis included “World Cup,” “Billboard,” and “Dreamers,” while his highest-ranking related terms included “perform,” “record,” and “heartwarming.” Jungkook’s positivity-negativity analysis also revealed a high score of 93.53 percent positive reactions.

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Wanna One’s Kang Daniel took second place with a brand reputation index of 5,942,367, marking a modest 0.66 percent rise in his score since last month.

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Meanwhile, BTS’s Jimin came in at a close third with a brand reputation index of 5,724,844 for the month.

ASTRO’s Cha Eun Woo rose to fourth place with a brand reputation index of 5,234,782, marking a 6.56 percent increase in his score since last month.

Finally, BTS’s V rounded out the top five with a brand reputation index of 4,824,990, marking a slight rise of 0.15 percent in his score since November.

Check out the top 30 for this month below!