BTS topped the rankings of boy group brand reputation in February 2021. The 2nd and 3rd places went to NCT and SEVENTEEN, respectively.
- Knetizens react to BTS V's bare face in behind the scenes of BTS x Coldplay's recording
- BTS Announce In-Person Concert 'Permission to Dance On Stage - LA'
- BTS's V receives media attention for his $50,000 luxury bag... and his toes?
The Korea Institute of Corporate Reputation collected a total brand reputation index of 52,820,091 for boy groups measured from January 11 to February 11, 2021. Compared to the total brand reputation index of 57,697,220 in January, it decreased by 8.45%.
Staying at the top, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) has a brand reputation index of 12,696,615. Compared to last month, their index decreased by 31.94%. High-ranking phrases in their keyword analysis included "Billboard", "Spotify", and "Dynamite". In addition, the group's highest-ranking related terms included "select", "record", and "bid". Their positivity-negativity analysis showed a score of 87.52% positive reactions, slightly better than last month.
At the 2nd place, NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Ji Sung, Lucas, Jungwoo, Kun, Shotaro, Sungchan, YangYang, Xiaojun, Hendery) has a brand reputation index of 5,115,736. Compared to January, the figure dropped 13.14%.
At No.3, SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino) has a brand reputation index of 4,183,589. Compared to last month, it dropped 9.31%.
Below is the top 30 of this February boy group brand reputation rankings:
- THE BOYZ
- SUPER JUNIOR
- MONSTA X
- GOLDEN CHILD
- STRAY KIDS